Marketing Essentials

MARKETING
ESSENTIALS

TABLE OF INDEX
 CONCEPT OF MARKETING
 CURRENT AND FUTURE TRENDS OF MARKETING
 OVERVIEW OF DIFFERENT MARKETING PROCESS
 ROLE AND RESPONSIBILITIES OF MARKETING
MANAGER RELATES WITH FIRM
 HOW MARKETING INFLUENCE AND INTERRELATES
WITH FUNCTIONAL DEPARTMENTS
 VALUE AND IMPORTANCE OF MARKETING ROLE
 CONCLUSION

Concept of marketing-
 The marketing is process that works as to have
identification of commodity, determination of demand,
decision about price and selection of distribution
channels.
 Thus, it aids to develop and implements promotional
strategy.