logo

Marketing Essentials in Tesco

   

Added on  2021-02-19

16 Pages5327 Words74 Views
Marketing essentials
Marketing Essentials in Tesco_1
Table of ContentsINTRODUCTION...........................................................................................................................3LO 1.................................................................................................................................................3P1 Roles and responsibilities of marketing function .............................................................3P2 Relationship of roles and responsibilities of marketing to the wider organizational context5LO 2.................................................................................................................................................6P3 Comparison of ways in which organizations apply marketing mix to the marketingplanning process.....................................................................................................................6LO3..................................................................................................................................................9Marketing Plan for Tesco.......................................................................................................9CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................15
Marketing Essentials in Tesco_2
INTRODUCTIONMarketing is an important business process of creating a strong relationship withcustomers and satisfying them. This present study is based on Tesco that is a Britishmultinational groceries and retailer whose headquarter is in Welwyn Garden city, England. Thiscompany was founded by Jack Cohen in the year of 1919, 100 years ago. It provides its servicesand products to UK, India, Thailand, Czech Republic and other countries (Ismail, 2017). Thisreport is going to show the increasing importance of marketing as it is the main department thatis wholly responsible for attracting customers towards stores and websites of the company. Itplays several roles and responsibilities in all its functions. IT will also show the interrelationshipof marketing with whole organisation and all its functional departments for accomplishing its predetermined goals. It closely works with production, sales, finance, HR and other departments for satisfyingcustomers & increasing company's sales. Further it will also describe different ways in whichTesco and Sainsbury's apply marketing mix for making marketing planning process moreeffective. Lastly this report shows importance of marketing plan that consists of several stepslike vision of the company, strategies adopted by them, budget etc.LO 1P1 Roles and responsibilities of marketing function Marketing is a wide term that is defined as a procedure of creating, communicating,delivering & exchanging products and services that have value for society, clients and customersas well. Marketing manager of Tesco retailer has to play several functions with the main aim ofaccomplishing their pre determined goals and vision related to marketing. The main roles andresponsibilities of Tesco's marketing manager involves market research, planning,communication, products and services development, promotion, distribution, selling etc.It is stated that marketing manager of Tesco does not only provide promotional and otherservices of marketing but also provides post selling services (Kerin and Hartley, 2015). Forexample, if customers have any queries and doubts related to products and services then managertry to solve their problems for increasing their trust and loyalty. Some roles & responsibilities ofmarketing functions of Tesco are described as follows:
Marketing Essentials in Tesco_3
Market research: Market research and planning is the most important and preliminaryrole of marketing department. Marketing manager finds out needs and demands of their targetcustomers as which type of products and services they want and prefer. Without marketingresearch it is not possible to satisfy customers needs. In this function, marketing manager ofTesco gather all informations like what customers wants, in what quantity or demand, at whatprice, what type of advertising they would prefer, preferences of distribution system etc.Communication: Communication is other main role and responsibility of marketingmanager as they require communicating with customers and other departments of the company.Tesco Plc has several departments and it is believed that if the market department fails then thereare more chances to fail efforts of other departments. By effective communication, marketingmanager of Tesco Plc can tell rest of departments that what they need to do for accomplishingcommon goals (Appiah and et.al., 2019).Product designing & development: Product designing function helps the marketingmanager to attract wider range of customers. It can help them in making their all roles andresponsibilities ease. By making an attractive design, Tesco is now taking more competitiveadvantages. They do not only focus on products design but also focus on continuousdevelopment.Pricing of products: To set prices of products and services is called the other mainfunction of marketing manager. The main role of manager in this function is to see the cost ofproduct, profit margin, prices of competing products, policy of the government and other thingsfor taking the right decision to set the prices. They need to set a price in a manner which can beaffordable for customers and also profitable for the company.Promotion: Promotion is also a main function of marketing. According to this functionand roles of this function, marketing manager need to tell their target market about their servicesand products and also try to encourage them to buy their products (Shimura, 2018). It has mainly4 methods of promotion such as personal selling, advertising, publicity and sales promotion. Thedecision related to choosing methods of promotion is being taken by marketing manager ofTesco.Distribution: After choosing the best method of promotion of products it is important todistribute and provide products to customers. This function includes to carry products and thingsfrom the place of production to the place of their consumption. In this function the main role of
Marketing Essentials in Tesco_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
UNIT 2 Marketing Essentials Roles and Responsibilities
|12
|3685
|84

P2. Explain how roles and responsibilities of marketing relate to the wider organizational
|15
|5229
|192

Marketing Essentials - Tesco
|16
|4282
|24

Marketing Essentials of Ben Sherman
|13
|3932
|27

Report on Role and Responsibilities of Marketing Function
|16
|5023
|58

Role of Marketing and Marketing Planning in Hospitality Organization
|16
|3510
|84