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UNIT 2 Marketing Essentials Roles and Responsibilities

   

Added on  2020-10-23

12 Pages3685 Words84 Views
UNIT 2 MARKETINGESSENTIALS

Table of ContentsINTRODUCTION...........................................................................................................................1LO 1.................................................................................................................................................1P1 Key roles and responsibilities of the marketing function......................................................1P2 Roles and responsibilities of marketing which can relate with wider organisational context.....................................................................................................................................................2LO 2.................................................................................................................................................4P3 Compare ways in which organisation consider marketing mix with other competitor toaccomplish business objectives...................................................................................................4LO 3.................................................................................................................................................8P4 Develop and evaluation of marketing plan............................................................................8CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9

INTRODUCTIONMarketing is very important function which consist profitability and productivity in thebusiness to develop competitive advantages. In this context, several functions included to attractlarge number of audience. For instance, customer, finance, human resource, production andcompetition, included to deliver effective results (Baker, 2014). Present study is based on Sainsbury, which is the second largest chain of supermarket inUK. It is one of the most trusted retail brand in whole world, where several numbers ofcustomers are attracted (Sainsbury, 2018). Sustainability plan also develop by company thatimpact positively on economy of the country. For gaining insight information of the present study, report covers roles andresponsibilities of marketing functions of chosen enterprise. Furthermore, it includes marketingmix elements which helps to compare different perspective and attain objectives to deal incompetitive manner. At last, marketing plan will be prepare that helps to gain more creativeresults with business development. LO 1P1 Key roles and responsibilities of the marketing functionMarketing plays vital role in order to promote mission and vision of the enterprise. Itassists to reach towards prospects, customers, investors, etc. Functions of Sainsbury also taskedwith branding, public activities, advertising and customer interaction. Therefore, market researchconducted with strategically overseeing towards different functions. Roles of marketing functionswith other departmentMarketing department and finance department: For finance department, the chosencompany consider marketing functions to allocate appropriate budget as per planning.Therefore, it assists to focus on goals and objectives that are accomplished throughascertained desired level of results. It includes defining about company and their actionsto run regular functions and operations (Kumar, 2015). It defines experience towardscustomers and partners when they are interacted with Sainsbury. With this regard, thechosen business can develop their effectiveness with concentration on appropriateworking in systematic manner. 1

Marketing department and production department: With production department,marketing department liaise with true production manager with passing appropriateinformation that is needed for product adaption and improvement in features. As a result,benefits and design successfully develop in market for production department ofSainsbury. Marketing proactively identifies about products and services to focus oncourse of sales cycle. It assists to produce materials and communications in the chosenbusiness to take marketing initiatives. With the help of this perspective, desired levelresults will be gained successfully (Saeidi and et.al., 2015). Marketing department and research and development: In this consideration, it can bestated that marketing department also helps to consider research and developmentregarding market needs and requirements. Therefore, it helps to focus on appropriatefunctioning that ascertained desired results at workplace. Marketing department creatematerial that describes and promote core products and services in the market. Therefore,they kept up to date information with products and services evolve. It helps to increasedesired level efficiency to promote effectiveness of Sainsbury.Marketing department and logistic department: In this consideration, in Sainsburymarketing department perform several functions and operations with maintainingrelationship with logistic department. In this consideration, monitoring required on levelof demand and supply of goods and services. Marketing department and human resource department: For human resourcedepartment, marketing functions can be consider successful operations and functions withrelation to successful promotion. Professional and expertise in particular areas ofadvertising selected in particular organisation to accomplish results. Responsibilities of marketing functionsListening about customer needs: In order to establish marketing strategy, it isimportant to get closer with clients and listen their order. With this regard, Sainsburyable to accomplish their customer’s needs and requirements. There are internalchannels created to conduct surveys and capture information of sales team (Johnsonand et.al., 2017). Furthermore, social network also created to increase betterunderstanding and convert into customers. 2

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