Comparison of Marketing Mix: Tesco vs Asda

MARKETING ESSENTIAL

Contents
P3 Comparison between marketing mix of two organisation.............................................................3
M3 Evaluation of different tactics implement by organisation to achieve organisational objectives. 6
P4 Produce and evaluate marketing plan...........................................................................................6
M4 A detailed and coherent evidenced-based marketing plan.........................................................10
REFERENCES....................................................................................................................................11

P3 Comparison between marketing mix of two organisation
The term marketing mix refers to the set of action, activities and tactics that provides
an organisation to promote all products and services through adopting steps of marketing
mix. Usually, there are four different steps that are traditionally related with marketing mix
and adhere with aspects of product, price, place and promotion. But in the present scenario,
marketing mix also considers people, process and physical evidence. So overall there are
seven different aspects of marketing mix are utilised by organisation for promoting company
products and services (Hwang and Thomadsen, 2016). In context of Tesco management is
also operating their business at global level. Therefore, by implementing all steps of
marketing mix it is easy for management to promote company product in order to gain
competitive edge in market. Comparison between marketing mix of Tesco and Asda is
mention as follow:
Particular Tesco ASDA
Product Tesco is offering large
variety of products which
includes clothing, food,
electronics and many more
items. Along with this
product line of Tesco cater to
match with every possible
need of customers through
offering wide range of
products.
ASDA is a public limited
organisation which is based
on British origin. Along with
this ASDA maintain top
position in retail industry of
UK. Drinks, Frozen food,
bakery items and many more
are essential aspect that
support product portfolio of
ASDA.
Price Tesco attempt to maintain the
low prices of its products
without impacting on the
quality of products. It is
because there is intense
competition exists in market.
This also results due to low
price strategy of Tesco
management is obtaining top
position in Britain retail
ASDA is operating there
revenue and operations
income with 21,666 million
UK pounds by targeting all
types of customers. This
leads management to reach at
a reasonable market
destination. Further, ASDA
also charge low price for
selling its products at large

brand. level.
Place The headquarter of Tesco is
situated in Chestnut, England
from where management is
operating all of its stores for
managing its products and
services in an appropriate
manner (Balasescu, 2014).
Online and offline are two
different methods which help
Tesco to distribute its
products effectively.
ASDA is one of the largest
retailer of UK which
headquarter is situated in
Leeds, West Yorkshire.
Along with this it is also
identified by management
that through simple outlets
expansion into different
places of UK and world. It is
also easy for ASDA to target
more number of customers.
Promotion One of the major advantage
that stand Tesco different
from other supermarket chain
is its promotion techniques
and price methods. From
point view of promotional
methods Tesco is promoting
its products through social
and digital marketing
strategy which leads
organisation to obtain top
position through promoting
company products at large
level with minimum amount
of cost.
From the point of ASDA,
authorities and management
believe that aggressive
marketing policy is one of
the most effective method for
promoting company
products. Newspaper,
hoardings, billboards etc. are
some places where ASDA
promote their products.
Along with this celebrity
endorsement and promotion
of products through famous
personalities also help
organisation to develop
positive perception about
company products.
People Tesco team members and
employees are one of the
most important asset for
organisation that is
promoting company products
On the other side, ASDA
also manage all individuals
through offering better
training programs that leads
company to enhance