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Importance of Marketing Essential Assignment - Tesco plc

   

Added on  2020-10-05

8 Pages1959 Words292 Views
MarketingEssentials

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 2............................................................................................................................................1P3. Comparison of different organisations apply the marketing mix to achieve businessobjectives................................................................................................................................1M3 Evaluate different tactics applied by organisations to demonstrate how business objectivescan be achieved.......................................................................................................................4D2 Strategic marketing plan that tactically applies the use of 7P's to achieve overall marketingobjectives................................................................................................................................5CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6

INTRODUCTION Marketing essentials is a basic concept of marketing. It is a wide term, includes all thesteps which are related to creating, promoting and providing goods and services to the customers(Clow and James, 2013). To understand the importance of marketing essential “Tesco plc” hasbeen selected. Tesco plc is a British company which deals in groceries and merchandise retailerservices. Its headquarter is in UK. In this report there is comparison of “Tesco plc and Asdastores limited on the basis of their marketing mix.TASK 2 P3. Comparison of different organisations apply the marketing mix to achieve businessobjectives.Marketing mix is the combination of factors which companies uses to increase the sellingof their products and services (Marketing mix 2018).(Source: Marketing mix. 2018)BasisTESCO PLCASDA LIMITEDProductTesco plc has a wide range ofproducts. Company produce productsaccording to the customer’s need andaccording to different marketsegments. Products of company areIn comparison Asda limited providesproducts of groceries and as well asfinancial products. This companyprovides products like fresh foods,clothing, health and beauty products.1

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