Marketing Essentials

HND MARKETING ESSENTIALS

Marketing Essential

INTRODUCTION
This presentation is based on the marketing essentials
of the mart and Spencer company. The present report
contain all the relevant information like, concept of
marketing and current and future trends of marketing
and process of marking, various role of marketing
manager within the organisation.

Marketing Process
• Case analysis
• Marketing strategy
• Marketing mix decision
• Implementation and control

Marketing concept and its trends
There are different concept of marketing
which includes, production concept, product
concept and selling concept.
 Production concept
 Product concept
 Selling concept

Trends
 Relationship marketing
 Industrial marketing
 Societal marketing

Roles of marketing manager
It maintain the coordination of the marketing
movements.
The marketing manager is responsible for checking
the marketing budget of the company.

Influence of marketing on
organisational functions
• Finance and management
• Production department
• Sales

Importance of marketing
• Spreading the information
• Higher sales
• Healthy competition

Importance of interrelationship among
functional departments
• Trust
• Customer service
• Efficiency

Roles and responsibilities of marketing
function
• Buying
• Selling
• Financing
• Storing

Relation of roles and responsibilities
with organisation
The effective role and responsibilities are important for
the growth of the organisation because it provide the
effective place, price, product and promotion for the
organisation.

Conclusion
In this report it has been concluded that the marketing
essentials is important for the success and growth of the
organisation. It has been identified about the role and
responsibilities of the marketing manager and how they are
important for the success of the organisation and the
important of the marketing role is important for the success
of the organisation.

References
Dibb, S. and Simkin, L., 2013. Marketing essentials.
Cengage Learning.
Lamb, C.W., Hair, J.F. and McDaniel, C., 2011. Essentials
of marketing. Cengage Learning.
Jones, R. and Rowley, J., 2011. Entrepreneurial marketing
in small businesses: A conceptual exploration.
International Small Business Journal. 29(1). pp.25-36.
Papasolomou, I. and Melanthiou, Y., 2012. Social media:
Marketing public relations’ new best friend. Journal of
Promotion Management. 18(3). pp.319-328.