Marketing Essentials Assignment
Added on -2020-06-06
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MarketingEssentials
Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1............................................................................................................................................1P1. Key roles and responsibilities of marketing functions..........................................................1M1 Responsibilities and duties of marketing in the relation of marketing environment ...........3P2. Roles and responsibilities of marketing functions in organisational context.......................3M2 Importance of interrelationships between marketing and other functions of company........6D1 Critical analysis of key elements of marketing functions ....................................................6TASK 2............................................................................................................................................7P3 Comparison between two organisation that use marketing mix ...........................................7M3 Various kind of tactics chosen by the company.................................................................10D2 Design a strategic marketing plan with the use of 7Ps........................................................10TASK 3..........................................................................................................................................10P4 Marketing plan of the organisation......................................................................................10M4 Evidence-based marketing plan .........................................................................................13CONCLUSION .............................................................................................................................13.......................................................................................................................................................13REFERENCES..............................................................................................................................14
INTRODUCTION Marketing is an effective activity by which business develop value for clients and makelong lasting relationship in order to capture value from audience in return. It is know as socialprocess by which organisational and individuals find what they want and require throughexchanging and developing value with others. Marketing is the best activity of management forsatisfying, identifying and anticipating customer needs profitably. Marketing is very importantfor the company in order to leads their growth and success in few duration (Baker and et. al.,2016). It assist the business entity to gain better image and goodwill in marketplace and in themind of customer's. This report is based on McDonald's, it is an American Fast food restaurant in all over theworld. It was established by Richard and Maurice Mcdonald in 1940 at United States, SanBernardino, California and many other places. This assignment determined about the roles ofmarketing functions and its relation with the organisation. Comparison between McDonald's andBurger King with the help of marketing mix, it is shown in this study. Marketing plan of theMcDonald's help them to identify their all elements such as SWOT, competitive, vision, missionand many other which is also described in this project. TASK 1P1. Key roles and responsibilities of marketing functionsMarketing: It is an activity and process for delivering, communicating, exchanging anddeveloping customer value in a systematic manner. It is the operational function of an enterprisethat deals with different activities or actions that are accomplished in order to create the peoplealert regarding the service and products. A market is an effective place where large number ofthe buyers and sellers are meet together with the motive of providing and selling goods to thecustomers. In order to maximise the turnover, requirement of seller is to use various marketingand advertising strategies to develop knowingness regarding the commodities present in themarketplace (Brassington and Pettitt, 2013).Functions of marketing: These are important and essential part of the McDonald's in order toincrease their sales and turnover in limited time period (Functions of marketing, 2017). It alsoassist the business entity to introduce their all products and services to the customers by usingadvertising, promotion and many other techniques. Marketing functions includes differentelements which are used by the referred restaurant are as follows: 1
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