Report on Responsibilities of Marketing Functions
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Added on 2020-06-05
Report on Responsibilities of Marketing Functions
Added on 2020-06-05
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MARKETING ESSENTIALS
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Roles and responsibilities of marketing function.............................................................1M1. Duties of marketing with respect to marketing environment..........................................3P2 Relation of roles and responsibilities with wider context of organisation........................4M2 Significance of inter-relationship between marketing and other functional unit ............6D1 Critically evaluate the key element of marketing function ..............................................6TASK 2............................................................................................................................................6P3 Comparison of marketing mix applied by different companies........................................6M3 Evaluate different tactics chosen by ALDI to achieve business objective......................9TASK 3..........................................................................................................................................10P4 Marketing plan for ALDI................................................................................................10M4 Produce detailed marketing plan for ALDI ..................................................................12D2 Design marketing plan with the use of 7Ps ...................................................................13CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................15.......................................................................................................................................................16
INTRODUCTIONMarketing is an essential and main process by which businesses generate value foraudience and build long lasting or strong relationship with them. It is the basic action, set ofinstitutions and procedures for developing, transmitting, exchanging and delivering offerings thathave more value for clients. Marketing is pricing, naming, branding and the connection betweenearned and paid media. It is essential for company because with the help of this, they can easilymeet wants and needs of customers (Akgün, Keskin and Ayar, 2014). It includes communication,targeting, researching direct mail, advertising and usually public relation. Chosen organisation isALDI which is a retail industry that was found by Karl and Theo Albrecht on 23rd June 1913 atEssen, Germany. This report shown about the responsibilities of marketing functions and inter-relationship with the context of organisational department. Marketing mix of two businesses insame industry is also shown in this project. Basic marketing plan of McDonald's is discussedhere as well. TASK 1P1. Roles and responsibilities of marketing functionMarketing: It is the management and report of exchange relationship in order to create,satisfy and maintain long lasting connection with them. It is one of the important tools which isused by all businesses to introduce their products to customers. Concept of marketing: It refers to an effective activity by which a company generatesvalue for clients and make strong connection with them. In addition, marketing bring goods tothe marketplace with a motive of fulfilling wants and requirements of audience effectively(Armstrong and et. al., 2015). There are different concepts of marketing which are given asbelow: Production concepts: It is identify as an effective plan that customers will favour goodsthat are achievable or highly affordable. It is apply by the ALDI to innovate their all products inmarketplace. Product concept: It is also define the idea that buyers will esteem goods that offer themost features, performance, quality and that the enterprise should therefore devote its force todeveloping regulars products improvements. 1
Selling concept: It is also an important part which is used by company in order to selltheir products in marketplace. In this process, business applied different kinds of promotionalmix effectively. Societal marketing: It is another important concept of marketing which is valuable forthem to identify needs of clients (Babin and Zikmund, 2015). In this way, company's marketingdecision is highly important, judgement regarding customer’s needs, businesses requirements,client’s long term interest and many other.Different functions of marketing: There are various marketing functions which are required byeach and every business in order to accomplish their long term goals. In this, roles and duties ofsuch aspect is to attract a large number of customers (7 Functions of Marketing, 2018). Somefunctions of marketing are determined as below: Illustration 1: Functions of Marketing (Source: Different types of Marketing Functions, 2018)Marketing Information System: It is the main function of marketing which assistsbusinesses to identify basic needs and wants on clients. In the competitive place, requirement ofclients are often changing that highly affect company’s performance and profitability. In this,2
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