Marketing Strategies for Coconut Bliss

The provided assignment is a comprehensive report that delves into the marketing essentials of Coconut Bliss, a prominent chain of non-frozen and organic dairy products. The report includes a comparative analysis of the marketing mix and Porter's five forces for Coconut Bliss and McDonald, highlighting key aspects such as merchandising fund allocation, customer bargaining power, industry rivalry, and budget considerations. The report aims to demonstrate the importance of effective marketing strategies in today's competitive market place.

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Roles and obligation of marketing function..........................................................................1
P2. Roles and obligation of merchandising relate to wider association context.........................3
TASK 2............................................................................................................................................5
P3 Role of Marketing mix while making plans for promoting products to achieve business
objectives.....................................................................................................................................5
TASK 3............................................................................................................................................9
P4 Marketing plan of an organization.........................................................................................9
CONCLUSION..............................................................................................................................12

INTRODUCTION
Marketing can be known as the process of the company through which services and
products are launched or introduced. All the stuffs are promoted with the help of market to their
future or exiting customers (Brassington and Pettitt, 2013). Without marketing, a company can
be able to launched their product in the market but customer wouldn't get knowledge for the
goods. Basically, marketing defined as creating, promotion and delivering services and product
to the buyers but these all activities are not limited. Marketing has very wide scope which
involve services, goods, organisation, people, place, information, thoughts and resources of the
marketing as well as demands and wishes of buyer.
This report project is based on coconut bliss that are working in order to produce organic ice
cream. The founder of company are Luna and Larry. They are providing different types non
frozen dairy product and organic ice cream. The report project involves responsibilities and duty
of the functions of marketing and the manner in which they has relation with regards of
organisation. The aim of this project report is to examine all marketing mix of various
organisation and goods and evaluate general product marketing.
TASK 1
P1. Roles and obligation of marketing function
Core responsibilities or roles of marketing purpose is to facilitates the impressive product
and assistance to buyers in accordance of their wish and demands in the market. To achieve
success in the market area, this is very essential for an organisation to creates faith in the mind of
customers for their offered product and services that will gives them higher profit in effective
manner. There some various and different types of role and responsibilities of marketing
function. These all are detailed as-
Marketing and advertisement- marketing and advertisement is some essential things for
a company in order to promote their product and services in sound and effective manner. With
the help of this process, company will be able to provide information and knowledge of the
product, along its quality and feature in order to attract them in easy way (Brassington and
Pettitt, 2013). Coconut bliss is also using different types of various techniques and tools such as
promotion through newspaper, social networking, television, internet etc. to makes promotion
their activities of business effective manner. This process helps the company to achieve higher
business advantage in easy way.
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Competitor and customer research – it is very essentials for a company to examine their
competitors in demanded area whom facilitates the same services to buyers. The procedure will
provide help to analysis the needs and demand of customers for existing product and services. It
is important for the firm to provide goods that involves the higher satisfactions of customer. This
procedure aids to boost up the measures of market of company to make belief in the knowledge
of customers.
Discover customers and marketing possibilities – It is the requirement of an
organisation in order reach out new and potential customers and chances of market form the
target area. this process will help to complete the wishes of objective of the firm. Coconut bliss is
the well-known firm that facilitates their product and service in various locations. Effective
strategy of the firm is to starts their stores at some specific place that provides different types
market opportunity to achieve higher range of buyer’s easy manner.
Creating Product/ services that represent value – product are the prominent factor and
core property of an organisation that provides helps to add values. This is an effective tool for a
company in respect to creates and produce sound goods that helps in providing maximum
satisfaction to customers effectively. Hence for this, it is major to examine demands and needs to
their customers for the organisation.
Support innovation – Major and advance technology will be helpful in order to take a
one step forward of the organisation easily. After using this, the company will be able to achieve
sound productivity and benefits because of tool facilitates assist to minimise the squanders and
over cost form the production and fertilization services. It is sound substance that aid in making
marketplace values of the company in effective manner and facilitates higher satisfaction to the
customers.
Supply and standard Communication with customers – Supply and standard
communication services are essential objects for an organisation in order know buyer's needs.
Hence, there are so many companies which generate grooming and development academic
session to develop soft skills of worker’s effective manner. Positive communications of workers
and buyers helps to minimise the conflicts in between of their customers. Coconut bliss is also
facilitates some training process to their workers in order to know the demands and needs of
customers in effective manner (Brassington and Pettitt, 2013).
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Developing combative advantages – Effective and sound product or amenities provide to
help for developing competitive advantage in the aimed market area. Coconut bliss is a
renowned organisation that facilitates impelling goods and services to their customers. The
company is facing a strong competition from other companies but that never reduce the attribute
of the product which facilitates to minimise cost. It is one of core elements that helps in
connecting their consumers for a long time ahead and renders the emulous advance in easy way.
Set Pricing, margins and profit level – Price and cost of the product can be known as the
promotional tool that facilitates helps in order to attract customers in effective manner. During
this process, company requires to understand the choice of the product toll of promotion, so the
quality and price should be hard-hitting. Price of goods needs to be affordable for everyone ,
Coconut bliss offers effective prices of their product and service to the buyers who can easily
purchase this.
Objective of organisation – It is essential for the business of the company to realize the
future goal and vision, because of all activities of the firm will go for next state. It is the process
that helps to prompt workers and governing body of organisation in order to attain their objective
in effective manner. For this, activities of company begins and workers facilitates their services
and contribution to accomplish all the future goal in effective manner.
P2. Roles and obligation of merchandising relate to wider association context
In a enterprise system, each of departments and its division facilitates different facilities
and endeavour to have goal in efficacious way. Every level of an organization and their workers
plays the most essential function for the company in order to supply superior product and
services to their clients and grab higher net income in easy way (Brassington and Pettitt, 2013).
Core objective of coconut bliss is to facilitates higher quality and sound products to buyers. For
having the goal of company and their objective all department needs to facilitates attribute
services impressive. The duty and obligation of commercialism in abstraction to major context of
company they are presented below as-
Investigation and improvement department – The section of company is employed to
grab the knowledge of marketplace and needs of customers to their wishes for organisation.
After this research they will be able to gather sources that is related to the production and
manufacturing of the product and services. In this process price of the goods play a most
essential role in order to attract more buyers towards their goods. In the firm officer of marketing
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facilitate helps to collect sound and effectual information for firm to make impelling good and
facilitates them in social class of demand (Brassington and Pettitt, 2013).
Manufacture and functional department – According to this department they are
engaged in facilitating consumers by manufacturing and produce sound goods in the firm.
Subsequently having the details of commercialism and custom-made. This department provides
sound services in order to produce same product quality according to customer's needs and their
demands. department and marketing officer needs to work with same section in order to
facilitates them effectual guideline and direction for manufacturing same goods on the demands
of market. This division of working facilitates help in making effective quality volume of the
goods that is needed to schedule of delivery in according to the demands of the customers. For
them, firm needs to arrange innovative tool in order to reduce wastage and factors of time in the
service of production in order to have effective result of all resources that used to production.
Finance department – this department provides help to facilitating capital and fund to
manufacturing or production services of the goods. Finance division capture a larger range that
helps in providing information to the firm and manager in order to framing strategic decision
effectively. This division involves over looking of all transaction of business and data related to
the result and input in the firm. This is a majorly important and confidential segment of an
organisation who are able to manage all business transaction and its share market of value that
will affect their future transaction. In the larger organisation like coconut bliss this role will
directed in the right extend with the help of designing fiscal authorities with helps of outside
perceiver occupied for some particular goal.
Human resources department – It is the main and only division of the firm who helps
in providing their employment for entire commercial enterprise organisation. Core goal of
manlike resource division is to generate effectual and sound procedure recruitment and selection
for the firm in order to hire skilled workers of the firm. All the employees of the firm needs to be
skilled and capable to achieve organisation's goal of effectual manner. The core role of HRM for
the firm is to set up grouping so that they can execute all human activity effectively. Here in this
procedure they will analyse the accomplishment and capability of the workers to facilitates them
impelling grooming and development program in order to acquire their skills and efficiency of
performance.
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IT Department – the IT division of the company is aid in facilitating technical influence
to manufacturing efficacious product and services for the clients. In this procedure personnel
section and fiscal division also provide aid to opt efficacious and high scientific system of rules
for the firm. As an administration opts larger information and information in order to capitalize
on over bigger volume for firm, officer of IT are performing directly in respect to provide sound
and impelling services in this procedure (Brassington and Pettitt, 2013).
for the merchandising director it is essential to arrange all their action with different
departments and facilitates them impelling way and road map in accordance of the market and
the needs of customers or their demands. For coconut bliss it is important to arrange their all
activities of marketing for more effective way in order to facilitates them major customer’s
satisfactions. With the help of this process they will be able to get higher net income and
valuations in the competitory marketplace. All these human action facilitate aid to make telling
value of market of the merchandise and creates goodwill of the administration in the
concentrated market.
Research and improvement division provides aid in order to collect suitable information
and in this director of marketing helps in facilitating effective information after the brief
examine. Department of finance helps to facilitating the money and aid in order to arrange all the
enterprise account in suitable manner. Department of Human resource gives their services in
order to recruit skills and experienced workers who effectively facilitates their services to creates
effective strategy for organisation's goal. These all department helps a firm in order to provide
their services for buyers in very impressive mode.
TASK 2
P3 Role of Marketing mix while making plans for promoting products to achieve business
objectives
Cluster of 7P'S is utilized by an organization in order to advertise their trade name and
product at marketplace. For a larger deviation the process provides help for impressive services
or for having effective and sound outcome. It has been analysis of dual powerful companies who
are offering the different product of their customers in the concentrated market. Competition of
these two firms are categorise with the help of merchandising mixture that how both enterprises
are far distinct form all other. Here is a statement in among coconut bliss with the help of
marketing mix. Al the details are given blow-
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Marketing Mix Coconut bliss
product The organisation coconut bliss is generally
dealing in pure dairy, non frozen and organic
products along with ice cream hence the firm
is majorly relays on vegetarian’s customers.
They are producing their goods in accordance
to the demand and likes of the buyers cause all
the rage of product is bit costly than other
ones. The firm keeps their mind and eyes on
the ingredients of the stuff as it is an organic
product they are not allows to mix any king of
unnecessary preservatives and other chemicals
(Dibb and Simkin, 2013). They are facilitating
wider range of these ice cream in various
location along with different types of organic
items like some of them are ready to consume
and few of are able to be procure. The quantity
of they are given to their customers is too good
and it helps to make their buyers more
satisfaction.
price Coconut bliss is facilitating sufficient and
effective amount and price of the product to
their customers. In order to give promotion,
the company are using flexible promotional
activity for their product that are more
affordable for all buyer in the economy (Hsu,
2011). they are managing their product quality
in accordance of the price and their services.
The firm is always provide attractive cost to
their buyers. All the prices are higher than
other firm. Which make this firm less
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affordable for very types of customers.
place Coconut bliss is providing higher and wider
range of their goods in different locations and
flourish their business with the help of various
stores. They are generally working with
effective strategy in order to open their stores
at most demand places so that persons will
visit them in easy manner . Locality of their
store chain is important cause it needs to be
attractive to the customers to their product and
services (Jones and Rowley, 2011).
promotion This is the prominent factor of the firm in
order to introduce their product and services
for their company in the target market and
buyers. Coconut bliss using different types of
promotional tools in respect of their product,
services and offers. This firm creates their own
image in the mind of customers with the help
of their unique logo, teste and verity of the
product or ice creams. They generally using
some advertisement strategy which help in
appearing their product on TV set of the
buyers (Lamb, Hair and McDaniel, 2011).
These all techniques of promotions help in
spreading the awareness for the product and
concern information to their buyers hence all
the buyers are able to have enough knowledge
in the context of related goods and services.
promotional tools are aid for every company
as it helps in boosting the revenue and benefits
along with it helps in boosting the numbers of
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customers. with the help of promotional
activities company will be able to promote
their business in those locations where their
stuffs are perfect to locate and buyers are able
to accept their product and firm, too (Jones
and Rowley, 2011).
People The company is facilitating the quality things
or products for all age types of group of people
and buyers. In regards of this process the firm
is using different various tools and techniques
in order to build the range of buyers for this
firm (Jones and Rowley, 2011). The price and
quality of goods and products is as much
sound and attractive that are able to capture
most of the buyers with out any tools and
methods of promotional. The firm coconut
bliss has buyers as they involves men, women,
children who can enjoy their ice cream by
their own will. Customers are the ultimate end
for any types of product hence it is essential
that product needs to be more attractive and
has ability to capture the eyes of persons in
effective manner (Lane, 2016).
Process The firm coconut bliss is working on a process
in order to provide sound and healthy or
quality stuff, product to all buyers with
effective and affordable price to every
customer. In helps in capturing the buyer’s
mind in respect to their product and goods.
they are using more effective offers and cost
of their customers on the different occasions.
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This is the core reason that buyers visit their
location more than any one. For efficient and
effective working they using different types of
techniques and process in order to provide
wished and effective product or services to
their customers.
Physical Evidence It is very essential for a firm that their product
has physical evidence as they need to be
visible and effective to their buyers (Nguyen
and Simkin, 2012). It is involves furniture of
the store, tools and equipment, staff members,
location, outlet, interior, building and so on.
The marketing mix of coconut bliss is helpful in order to receive sound and concise
learning of its product and services as well as different effectual facilities which they are offers
to their buyers. It is really essential for services provider that has effect on the decisions of
customers and their wishes or demands. With the help of this process firm will be able to get
different types opportunity in the business form their target market. After examine of the process,
provider or marketer will have brief information for different marketing factors that can be able
to make effects on the policies, activities and procedure of their business.
TASK 3
P4 Marketing plan of an organization
Plan of Marketing of the company is totally rely on some impressive scheme which are
designed for the examine of the impact of business on the buyer's wishes and needs. It includes
different kind of activities of the company that provide helps in order to grab future objective in
sufficient manner. This involves different respective phase as like investigation and processing
commerce scheme, planning, identifying action and regulate etc. plan of marketing render
corrective path to the company's employees to accomplished different practises in accordance
of market and customers’ needs and demands.
Strength Weaknesses
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 Coconut bliss is a well known
organisation that provides non frozen
dairy product and organic ice cream to
their customers. Their cost of product
and its quality are known as their
strength that provides helps to them in
order to have higher customers in their
stores.
 Firm facilitates different offers to their
buyers in accordance to their demands
and needs.
 Employees, stores, facilities, product
logo and tools are their power or
strength (Perreault, 2010).
 organic product helps in building
immunity in a person.
 Increasing demand is beneficial for the
company.
 Product that to offers are expansive in
nature.
 With out preservative it's hard to store
organic product.
 Cause of higher price it’s not affordable
for all persons.
 Larger number of the customer or
persons are not having the knowledge
of the product cause company is not
providing their goods on over the globe.
 Their stores are generally empty cause
of awareness of the product.
 Customers are not able to store their ice
creams.
 Only can higher and rich class person
will afford it.
Opportunities Threats
 They have different types of options in
order to provide new products to the
customers.
 Coconut bliss can be able to open their
stores at various different locations
because they have wider range of the
customers at several places.
 Minimum price of their products and
their policies are providing helps to
them in order to grab effective
opportunity.
 New establishing of firms can be a
threats for them.
 Such company who offers same product
with quality and in cost effective
manner can be categorise as the threats
for the coconut bliss.
 If any product is come up with the some
organic things then it will also be a
threat.
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 Due of less organic product in the
market is helps in
Porter Five forces analysis – the porter's five force analysis is a technique that are using for
examine the competition of the business in the market. The sited framework is launched for
industrial firm, that helps in defining competitory entity in the demanded marketplace. The
investigation affects its power in order to service the customer and creates earnings for the firm.
Five forces analysis of Coconut bliss:
Threat of New entry:- fresh introduction of the firm with the identical quality
commodity can be known as the bigger competition in economy. Coconut bliss is an sound
company as they are having a effective range of the customers in across the world but this firm is
having strong rivalry form different locations. Whereas cause to these explanation firm ever lose
its attribute of their items and their services for final users.
Threat of Substitute: - Every organizations which are identified in market are
categorised by the superiority of their certain goods whereas few of them organisations are
providing utility product. Therefore, all the products are known as darnel on the customised. As
all substitutes are major threats for every company cause they are come up with same quality
along with cost effective manner this will be able to capture the attention and interest of
customer on higher levels. These all goods makes flexibility in the market.
Bargaining power of Customer :- customer are the prominent user of the product hence
they are able to make impact on the selling ratio of goods. They are highly sensitive for their
deals and they generally needs some attractiveness in their project either of packing or can be
cost. Buyers are usually wanted to have some sound discount of offers with the goods. For a
company it is essential to know how to capture the mind and eyes of customers with more further
efforts. Coconut bliss is generally launched and introduce the new ideas and thoughts for their
new and innovative product such as changes in the cost and also introduce various different
offers for their buyers in order to provide them sound and effective services or product.
Bargaining power of suppliers:- suppliers and buyers has a relation that always matters
for the firm. It is generally saying that what buyers wishing and how the suppliers are be able to
fulfil their needs (Wirtz, 2012). they are working on theories of demand. This firm always
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provides their best quality to their buyers in accordance of the demands of the customers. That's
why this firm is more like all of them.
Industry Rivalry:- organisation challenger is launched to any challenger in the market
place that are abbreviated lived. These firms are chasing the concentrate and turning higher
danger for the firm like coconut bliss is the largest competitive firm for McDonald who offers
the same quality stuff to their buyers. But competition provides to showcase their strength.
Budget -
Merchandising fund
Peculiar
1st
year
2nd
year
3rd
year 4th year 5th year
Funds 45000 1800 3800 2000 4000
Investments 15500 16100 17000 16500
Total 45000 17300 19900 19000 20500
Marketing
expenditures
Promotion 7000 6000 6000 3000 5000
Sales 6000 1000 5000 4000 1000
Marketing 3000 1300 2100 2500 1100
Internet
Marketing 2000 5000 4000 3000 3000
Networking 3000 6000 8000 13000 1700
Printing 600 700 900 200 7500
Advertising 4000 9000 6000 1300 5500
Total 25600 29000 32000 27000 22800
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CONCLUSION
As per the above project it is concluded that marketing essential is a essential factor for
a firm in order to advertise company's goods and product or services in the market place and to
buyers. This report project is based on coconut bliss which is a bigger chain of non frozen and
organic product or dairy item in world wide. For them it is very essential to launched their new
goods, product and services in the focused market to facilitates marketing functions and activities
or along with marketing officer as well. After the comparison with the help of marketing mix of
coconut bliss and McDonald as well as merchandising program of the firm through with the
Porter's five force hypothesis and SWOT analysis.
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