Marketing Plan of Coca Cola

This presentation discusses the marketing plan of Coca Cola, including its mission, vision, and marketing budget. It also covers the difference between marketing plans, objectives, and strategies, as well as the STP analysis, PEST analysis, and SWOT analysis of Coca Cola. The presentation concludes with a discussion on marketing budget and the importance of social media marketing.

Marketing
Essentials
(Lo 3)

Table of Content
Introduction
Marketing plan
Marketing Budget
Conclusion
References

Introduction
Marketing is organisation philosophy which is having an idea that brand need to understand customer
needs and demands and make an effective efforts to satisfy their needs. In the report it is been
discussed on Coca-Cola company which was introduced in 1886 and working in soft drinks and
even captured many market in effective manner.

Marketing plan of Coca Cola
The Coca Cola which is leading manufacturing beverage
industry in more than 200 countries and its head office in
USA. Hence, in marketing plan of coca cola, company is
been discussed about mission and vision and market
budget plan which will help to increase sales of the
company.

Cont...
Vision: The vision of Coca Cola is:-
“To provide high quality services to become leader in food & beverage sector”.
Mission: The mission of Coca Cola is:-
“To satisfy customer in top graded way so that customer emotional attachment with brand can be
done effectively”.

Cont..
Difference between Marketing plans, marketing objective and marketing strategies
Marketing objectives: The marketing objectives set by Coca Cola in relation to the marketing campaigns
set by company are as follows:-
“To increase the sales of respective company by 15% by the end of one year by way of social media
marketing.”
“To inflate the profits of respective corporation by approx. 5% by the end of 2 years through the launch of
marketing campaigns.”

Cont..
Marketing strategies: It provides a blue print and how to achieve the market objective and hence
specific actions which need to be taken into consideration with effective manner. The marketing
strategy adopted by Coca Cola is launch of marketing campaigns at rapid intervals of time together
with social media marketing. The social media channels on which it is present are Instagram,
Facebook, Snapchat etc.

STP of Coca Cola
Segmentation : The coca cola marketing team segmented two group age that is below 25
and 25-35 age group of people.
Targeting: The coca cola team targeting their products for young or youth people and hence
more over company is innovative products for age group of 10-35.
Positioning: Coca cola marketing team positioning in marketing is to become number one
brand in global marketing

Cont.....
PEST ANALYSIS
Political: In context to Coca Cola company which can launch there products in UK because
the government policies in united kingdom is flexible and it will be easily to do
marketing.
Economical: Due to high inflation rate it affects the Coca Cola company growth in market
and also affect in effective manner.

Cont.....
Social : The large demand for carbonated drinks which increased the
demand overall and hence coca cola company which working hard for
higher growth.
Technological : Coca Cola which is creating a new opportunities in market
and launching new products and improvement in effective way

Cont.....
SWOT Analysis
Strength
Leading brand with large scale of
operations which robust revenue with high
growth in 3 segments.
Weakness
Due to negative publicity which decline in cash and
operational activity.
Opportunities
Due to growing bottle water market which
can be taken advantage by Coca Cola
Threats
Due large amount of competition in market which
affected the Coca Cola marketing team.

Marketing Budget
A marketing budget is an estimated amount of cost that will be required to
promote products or services. For Coca Cola, it includes all promotional
costs like advertising and public relations, employing staff, office costs
and other expenses included for marketing. The management of Coca
Cola realises the significance of devising a marketing budget in order to
ensure that cost of operations is under control of company.

Marketing Budget plan
Marketing
Budget
Particulars 1st year 2nd year 3rd year 4th year 5th year
Initial Amount 17000 7300 13400 13200 16460
Investment 14000 10000 24600 2900 13300
Total 31000 17300 38000 16100 29760

Own Opinion
As per the above analysis, it has been concluded that it is essential for
the management team of organisation in order to gain competitive
advantages it is important for them to use social media technique.
With the help of this, company will be able to attract large number of
customers towards them.

Researchers Opinion
With the help of some articles, it has been concluded that company need
to adopt effective strategies and policies for attaining goals and
objectives of the company. Along with this, it is the view point of
some investigator that they need to modify their strategies and policies
according to the external environment.

Conclusion
As per above detailed statements of study in effective manner so that goals can be
achieved in effective manner and more over it is one of the important work
which is to be taken into consideration and hence through role of marketing
which can be achieved in proper manner so it can be done hence company can
be done for the growth of business more over and company have to work in
appropriate way.

References
Books and Journals
Akbar, F., and et. al., 2017. Niche marketing strategy framework for SMEs: A conceptual framework.
Dioko, L.D.A., 2016. Progress and trends in destination branding and marketing–a brief and broad review.
International Journal of Culture, Tourism and Hospitality Research. 10(1). pp.5-13.
Duffett, R.G., 2017. Influence of social media marketing communications on young consumers’ attitudes. Young
Consumers. 18(1). pp.19-39.
Gillespie, K. and Riddle, L., 2015. Global marketing. Routledge.
Groucutt, J. and Hopkins, C., 2015. Marketing. Macmillan International Higher Education.

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