Marketing Essentials : P1 Roles and Responsibilities
Added on 2020-10-22
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MARKETINGESSENTIALS 1
TABLE OF CONTENTSMARKETING ESSENTIALS ........................................................................................................1INTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1. Roles and responsibilities of marketing functions...........................................................3P2 Roles and responsibilities of marketing relate to the organisational-...............................6P3 Compare Organisations apply the marketing mix to the marketing planning process toachieve business objectives. ..................................................................................................8P4 Marketing plan ...............................................................................................................11CONCLUSION :..................................................................................................................14REFERENCE.................................................................................................................................152
INTRODUCTIONMarketing essentials is process of promotion, creating and delivering goods and servicesto prospectors in business. Marketing process is not determines to buying goods on stores, itsprocess to supplying goods and services to people (Akbar and et.al., 2017). Organizations,places, property experience etc. in McDonald's marketing manager defines how they supply theirfood to people and how to manger relationships to consumers, and also ensure the needs ofpeople and determines the sales, profit and customers loyalty. In this report, determination of roles and responsibilities of marketing functions will bedefined. It also includes how an organisation applies marketing mix and planning process toachieve business objectives. It also includes the marketing plan of an organization and how theymarket products.TASK 1P1. Roles and responsibilities of marketing functionsThe marketing department plays a crucial role in any sector to promote their businessgoods and services. Different organizations have unique form of marketing. The role andresponsibilities of marketing department main aim to increasing their product popularity inmarket and increase company growth. Marketing functions defines how do marketing of theirproduct many companies adopts their marketing through online and offline medium. The mainsuppose of marketing functions is to products development, market research, producingmarketing plan and advertising, distributional for sale and promotion of organizations products. Marketing Department promotes brand image of a company. In addition, marketingdepartment front desk staff are manager company brand image by provide the quality service.Marketing function involve to set pricing strategies of company to provide their customer to lowprice products with quality service and also make competitive advantage to existing products.Here are the following roles and responsibilities of marketing functions-Marketing Strategies- Marketing department make strategy to increasing their brandimage. Marketing manager makes strategy to implement new strategy in the market andalso make strategic decision and try to develop new products in the market. They alsomake strategy to how to promote their products in the market (Baker and Magnini, 2016).3
Marketing manager ensures strategy that make is depending to their product or not. Theyensure their product quality according to their competitors and introduce products in themarket. This is the most important responsibility to take marketing department to existingproducts.Listing to Customers Needs- In Marketing function one more responsibility to listentheir customers’ needs, marketing manager listen about what customer needs anddemands to the products and also ensures what types of products they want from themarket. Marketing manager of organization also listing consumer problems andcomplains and gives exact solution of the problems. Marking manager ensure one thingto fulfil the consumer requirement and their demands which according to products. Market Research- Marketing manager of the marketing sector also research about thecompetitors products and they present better quality products in the marketing accordingto the competitors. Marketing manager research at market to examine how they improvetheir marketing process differ from other organizations. Manager also defines how theydeveloped plan of research about the market. Manger also does research aboutcompetitors and their pricing techniques in the market. Marketing manager also researchabout the target market and competitors development planes which help to determineeach process of research.Product Development-In the marketing department, the main function is productsdevelopment is defined the products include modification process of the existing productand define the satisfaction of new products in market. Product development also involvesdifferent and new characteristics of products that define benefits to consumers. Inaddition, it also refers to innovation of products. Sales Advertisement- In this function, marketing manager make advertisement to theirproducts and present on television, radio, social media and other promotional sites.Where they define what products company present in the market and what kind of servicecompany provide to the customers. Advertisement also defines the cost of the productsand exclusive offers to products. Strategic Marketing Plan- marketing manager of the company defines a strategic planto maintain company’s popularity and stability in the market. Marketing manager4
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