Marketing Essentials: Roles and Responsibilities in Organizational Context

Marketing
Essentials
LO 1

Table of Content
• Introduction
• Key Roles of Marketing Function
• Key Responsibilities of Marketing Function
• Roles and Responsibilities of Marketing in Relation to Wider Organisational Context
• Significance of interrelationship
• Conclusion
• References

Introduction
Marketing relates to the set of activities which
a company perform to promote its products so
that potential buyers or sellers can be attracted
or services which customers can avail. The
term marketing includes communicating,
exchanging or delivering the information
regarding a product or service so that
consumers are attracted to purchase it.

Role of marketing function
• Meets customers demand- The needs of the consumers pre exist in the market. It is the
role of the marketing department to identify the needs and wants of the customers so
that their demands are met on time. Customer is the king of the market and fulfilling
their demands increases the possibility of earning higher profits for Coca Cola
company.