Key Roles and Responsibilities of Marketing Functions

This presentation explores the key roles and responsibilities of marketing functions, focusing on the case of Chanel. It discusses how marketing functions relate to the wider organizational context and the significance of their interrelation with other functions. The presentation also includes a critical analysis of key elements and interrelation of marketing function. References for further reading are provided.

Marketing
Essentials
Task 1

Table of contents
• Introduction
• P1 Key Roles and Responsibilities of Marketing Functions
• M1 Analysis of marketing function with marketing environment
• P2 Interrelation of marketing function with other organisational functions
• M2 Significance of interrelation of marketing function
• D1 Critical analysis of key elements and interrelation of marketing function
• Conclusion
• References

Introduction
Marketing can be defined as the activities which are
undertaken by any firm to gain profitability from its
market. In involves the performance of all the
operations in a business system. The company
selected for this presentation is Chanel which was
founded by Coco Chanel.

Context (Chanel)
Chanel is french fashion brand which was founded by
Coco Chanel in 1910 in Paris, France. It known for
classic innovations as woman suits, quilted purse,
costume jewelry. The brand also deals in phenomenal
perfumes. In future Chanel wants to become market
leader in luxury products.

P1:Explain the key roles and responsibilities of the
marketing function
Marketing functions are the activities which comprises all the
functioning which should be involved by every company to find
out the ways to reach out its end consumers. So the following are
some key roles and responsibilities of Chanel company:
Identify the requirements of customers

Continued...
 Anticipate Customer Requirements
 Make Profit
 Keeping track on current trends and
Monitoring Competition

M1 Application and analysis of marketing role on
Chanel
To achieve the goals and objectives of company marketing
department has to carry out varies activities. The main aim
of marketing division is to accomplish the long-term goals
and objectives of Chanel for which this function promotes
the business. To increase the revenue and to operate
effectively marketing department coordinates with other
departments of the company.

P2: Explain how roles and responsibilities of
marketing relate to the wider organisational context
Chanel performs its marketing functions like identifying the
requirements of its customer's, anticipates customer requirements,
makes profits and keeps tracks on trends and also monitors its
competition.

Continued...
The interrelation is discussed below:
Marketing and Finance department
Marketing and Production Department
Marketing and Human Resource Department

M2 Significance of interrelation of marketing function
with other functions
Marketing function closely works with other functions of the
company. In Chanel the marketing department has coordination with
finance department, as marketing division requires financial resources
to carry out planning, research, implement the marketing plan and
strategies and design marketing plan.

D1 Critical analysis of key elements and interrelation
of marketing function
Chanel is dependent on number of marketing decisions which includes
involvement of other functions which help in decision making. For
effective working, marketing decisions needs the involvement of other
functions in the implementation process and to design marketing models,
plan and control, and effectively apply marketing strategies.

Conclusion
From this presentation it can be concluded that
marketing is introducing the product of company to its
targeted audience with effective use of tools and
techniques in the market. The marketing function of
company plays some roles and responsibilities which
helps in achieving the goals and objectives effectively.

References
Klepek, M. and Starzyczná, H., 2018. Marketing
communication model for social networks. Journal of
Business Economics and Management. 19(3). pp.500-520.
Le, T. H. and Karlsson, M., 2017. A Review of Exhibit
Marketing: A Nordic School Perspective.
Neuninger, R., 2017. Qualitative marketing methodology.
Routledge Handbook of Hospitality Marketing. pp.54-65.

THANK YOU