logo

Key Roles and Responsibilities of Marketing Functions

   

Added on  2023-01-06

14 Pages623 Words59 Views
 | 
 | 
 | 
Marketing
Essentials
Task 1
Key Roles and Responsibilities of Marketing Functions_1

Table of contents
• Introduction
• P1 Key Roles and Responsibilities of Marketing Functions
• M1 Analysis of marketing function with marketing environment
• P2 Interrelation of marketing function with other organisational functions
• M2 Significance of interrelation of marketing function
• D1 Critical analysis of key elements and interrelation of marketing function
• Conclusion
• References
Key Roles and Responsibilities of Marketing Functions_2

Introduction
Marketing can be defined as the activities which are
undertaken by any firm to gain profitability from its
market. In involves the performance of all the
operations in a business system. The company
selected for this presentation is Chanel which was
founded by Coco Chanel.
Key Roles and Responsibilities of Marketing Functions_3

Context (Chanel)
Chanel is french fashion brand which was founded by
Coco Chanel in 1910 in Paris, France. It known for
classic innovations as woman suits, quilted purse,
costume jewelry. The brand also deals in phenomenal
perfumes. In future Chanel wants to become market
leader in luxury products.
Key Roles and Responsibilities of Marketing Functions_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Essentials
|14
|3964
|93

Roles and Responsibilities of Marketing Function in Nestle Company
|11
|785
|57

Marketing Roles and Responsibilities: A Case Study of Aldi
|16
|952
|389

Marketing Essentials: Roles, Interrelationships, and Tactics
|14
|3410
|21

Marketing Essentials - Cola-cola Assignment
|14
|4099
|267

Roles and Responsibilities of Marketing Department
|9
|2534
|162