Marketing Essentials

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1) Key roles and responsibilities of the marketing function................................................1
P2) Roles and responsibilities of marketing relate to the wider organisational context........2
TASK 2............................................................................................................................................3
P3) Comparison marketing mix of different organisations....................................................3
TASK 3............................................................................................................................................6
P4) For an organisation produce and evaluate a basic marketing plan..................................6
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
The combination of all the activities a company does for the promotion & selling of
product and customers to consumers is knowns as marketing essentials. Marketing also takes use
of “marketing mix” whose main elements are 4Ps Price, Product, Promotion and Place. The main
aim of marketing identify its real customers and draw their attention towards the product and
services offered by the company. At the initial stage marketing seeks to match a company's
product and services to customers who wants to purchase the product.
Chanel is a fashion industry that focus on women's high fashion as clothes, luxury goods
and accessories, it was founded by Coco Chanel in the year 1909 and today it served worldwide
in 310 location. Chanel is well known for the perfume Chanel No. 5 and the for its Channel suit,
the product of its company is very expensive as its high quality product & produce durable
items. Later the company also collaborated with jeweller Robert Goossens, to design jewellery,
the founder of the company died on 10 January ,1971. The aim of the company is to provide
good quality product to its customers and gain loyal customers whereas the mission is to make
comfortable workplace for their employees.
TASK 1
P1) Key roles and responsibilities of the marketing function
Marketing functions are the activities which comprises all the functioning which should be
involved by every company to find out the ways to reach out its end consumers. So the following
are some key roles and responsibilities of Chanel company:
Identify the requirements of customers
Identify the requirements of customers- It is important function of marketing of every
company to identify the changing needs of the consumers. The marketing department of Chanel
primarily focuses on identifying the needs, wants, desires and habits of its consumers. It also
takes the responsibilities to carefully analyse the data and identify what are the actual demand of
consumers in market place (Liu, 2017).
Anticipate Customer Requirements- It is necessary to find out the requirements of
companies products in the market place. Marketing departments plays its role in anticipating the
right amount of consumer requirements which provides Chanel an opportunity to get first mover
advantage. By this marketing department is responsible to help the company to meet the
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