Roles and Responsibilities of Marketing Function

Essentials (ME)
Part-1

• Introduction
• Explain the key roles and responsibilities of the marketing function
• Explain how roles and responsibilities of marketing relate to the wider organizational context
• Conclusion
• References
Table of content

Marketing is an integral part of a business which
continuously helps to enhance the purchasing, selling,
distributing & delivering the activities of goods & provide
crucial services which can aid to boost the brand value of the
firm. Marketing manager is responsible to perform various
roles & responsibilities & maintain key functions of
marketing & apart from this manager also take care about
the marketing essentials.
Introduction

The description about key roles & responsibilities of the marketing
functions which are perform by the marketing manager of the
Sainsbury's are given below –
Buying & selling activities - This is contain as the most common
function of marketing which performed by the manager of the
Sainsbury's to evolve the selling of goods on a specific market
segment. Through advertisement manager effectively influence the
customers about the purchase decision.
Explain the key roles and responsibilities of the
marketing function