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Use of Digital Marketing in Communication Strategy

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Added on  2023-06-18

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This presentation discusses the role of digital marketing in communication strategy and its effectiveness for businesses. It includes examples of how Sainsbury, H&M, and Cisco have used Facebook, Instagram, and Twitter to reach out to their customers. The effectiveness of social media measures is evaluated by comparing factors such as turnover, followers, track engagement, and advocacy. The presentation concludes that digital marketing is a crucial tool for businesses to gain an edge in the marketplace and attain sustainability.

Use of Digital Marketing in Communication Strategy

   Added on 2023-06-18

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Use of Digital Marketing in Communication
Strategy
Use of Digital Marketing in Communication Strategy_1
Table of contents
• Introduction
• About digital marketing
• Digital communication strategy
• Review of digital marketing example
• How Facebook has contributed in communication strategy for Sainsbury
• How Instagram has contributed in communication strategy for H&M
• How twitter has contributed in communication strategy for Cisco
• Effectiveness for having utilising social media measures
• Conclusion
• References
Use of Digital Marketing in Communication Strategy_2
INTRODUCTION
Digital marketing is defined as the online marketing efforts which are associated with e-mails,
pay per click and other advertising tools which are related with social media and helps
businesses to promote their products and services and to provide them path to earn appropriate
profits. Digital marketing is wholly linked with online marketing and promotion of product and
services so that to place various business insight in most effective manner
Use of Digital Marketing in Communication Strategy_3
ABOUT DIGITAL MARKETING
Digital marketing is defined as the concept which is
using internet as mediator and performed by using
various technologies linked with computer, desktop
and other digital platform for the major purpose of
promoting products and services.
Use of Digital Marketing in Communication Strategy_4

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