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Marketing Essentials Report of McDonald's

   

Added on  2020-07-23

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MARKETINGESSENTIALS
Marketing Essentials Report of McDonald's_1

Table of ContentsINTRODUCTION...........................................................................................................................3Project 1...........................................................................................................................................3P1 Roles and responsibilities of marketing function....................................................................3P2 Relation of responsibilities with the organizational context...................................................4D1 Critical analysis of the key elements of marketing function..................................................5REFERENCES................................................................................................................................6
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INTRODUCTIONMarketing essentials is considered as a process which involves various factors such as pricing, planning, sales and marketing of the products in a way such that they are able to satisfy the needs of the customers (Biggemann, 2012). The concept of marketing essentials is vast and isnot limited to the products and services only. It involves the organizations, experiences, clients and ideas as well. The report is about understanding the role of marketing and its relation with the other functional units of the organization. Also, the fast food chain is planning to expand from Europe to UK for which the marketing strategies McDonald’s are considered which can prove beneficial for their future plans.Project 1P1 Roles and responsibilities of marketing functionThere are various responsibilities of a marketing function that acts very essential for the growth of the company. Some marketing function along with their roles are discussed as under :Distribution The distribution policy of a company should be such that it satisfies the requirement of the customer. As in case of McDonald's, they distribute food at the stores and along with it, provides home delivery as well. The function of home delivery seems beneficial to the customers who wants to enjoy their meal in their home. Many times, people feel lazy in going to the store or the store is far away from their place, in that case McDonald's provides home delivery and is satisfying the customers to a huge extent as well. If the policy of home delivery ha not been included in the structure of McDonald's, it might not have gained so much popularity because these days various people wants to enjoy their meal at home itself.Selling Every company has a selling procedure. As in case of McDonald’s, their sell the food items across every country of the world. There are a huge range of restaurants of McDonald'sthat focuses on selling their products all over the world (Raghunathan, 2015). The selling strategy of McDonald’s has been observed effective enough because the chain has been spread across all over the world, thus satisfying a great range of the customers. Along with selling at the stores, the business also provides an option of home delivery which acts very beneficial for the customers as well as for the company. This is a better option for those people who feel lazy to visit the outlet and wants to take the meal in their home itself. So, t can be considered as a better initiative by the company which has successful enough in satisfying the huge number of the customers. Financing McDonald's have already set a strategy of taking the finance from some of its partners in the time of need. They subtract all their expenses from the revenues and that is what they have. There are various partners of the business which can help them in the time of need. Marketing Information management McDonald's often take feedback from its customers about what they like from the menu and what not. So, they focus on excluding the item from the menu that has not been liked by the people much. The company focuses on satisfying the taste and requirements of the
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