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Roles and Responsibilities of Marketing Function

   

Added on  2020-06-03

19 Pages5824 Words35 Views
MARKETING ESSENTIALS

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11. Roles and responsibilities of marketing function....................................................................1TASK 2............................................................................................................................................42. Roles and responsibility of marketing with respect to wider organisational context. ...........4TASK 3............................................................................................................................................73. Ways in which different organisation apply it marketing mix................................................7TASK 4..........................................................................................................................................104. Marketing plan for McDonald's............................................................................................10CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14

INTRODUCTIONMarketing is considered as a set of activities that involves creation, communication,delivery and exchange offer that provides value to all its stakeholders. Over the years marketinghas became more than just a function in an organisations. It is a set of values that and companyimplements to make its product reach to a large number of customers (Dibb and Simkin, 2013).It can also be termed as advertising of products so that its sale would be increased throughpotential customers. McDonald being one of the biggest firm in fast food and beverage companystarted as a barbecue restaurant in the year 1940 by Richard and Maurice McDonald. It has itsoutlets throughout the globe. It is the second largest employer with approx 1.5 million workersthrough out the globe. Marketing of its product become an essential factor for its success overthe years. It implements various marketing mix so as to make its marketing strategy powerfuland competitive with other competitors. McDonald have a divisional organisational Structure.McDonald uses marketing so that customers needs and demands can be understood and provideproduct or services hence achieving optimum customer satisfaction. In this report, it is covered

that marketing is essential for an company and its relationship with other functions of anorganisation.TASK 11. Roles and responsibilities of marketing functionOne of the most incorrect ways of seeing marketing is that it is just selling andadvertising. It is because, selling and advertising are the parts of marketing .. Marketing includesmuch more than these activities (Wirtz, 2012). It is a broader strategic and tactical function thatincludes research of market, auditing and analysing, planning, product development, packaging,pricing and distribution as well as customer service along with many more. It is not just the roleof manager to implement various marketing functions rather it involves each and everydepartment within organisation. McDonald has a wide range of products and firm has gainedhuge success with its marketing only. Staff members of cited firm are responsible to maintainperformance. It has very wide range prospective and responsibilities (Pike, 2015). Various roles andresponsibilities of marketing include different functional points such as marketing informationmanagement, distribution channel management, product or service management, pricing,promotion, selling and financing.

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