logo

Assignment on Marketing Concept - Doc

15 Pages4038 Words124 Views
   

Added on  2021-02-21

Assignment on Marketing Concept - Doc

   Added on 2021-02-21

ShareRelated Documents
Marketing Essentials
Assignment on Marketing Concept - Doc_1
Assignment on Marketing Concept - Doc_2
Assignment on Marketing Concept - Doc_3
INTRODUCTIONMarketing is consider as a study of exchanged relationship at market by analysingconsumers demand. Mainly, it is a action of promoting or selling its offerings for generatinglarger profitability. With the use of this concept, company move their goods from company tothe customers. In today's scenario, hospitality industry is fast growing sector in market as it alsofocus on increasing awareness in customers mind. This will influence them to consume itsservices to satisfy their requirements (Ali and et. al., 2014). The primary benefit of marketingactivity within the company is to generate larger profitability by making strong customers base inmarket. Through this firm can acquire huge market share from its competitors. Current report isbased on McDonalds, is an American fast food company established in 1940 by Richard andMaurice McDonald. In context of revenue, it is world's big restaurant chain and also serving over69 million people in around 100 countries. The main focus of this organisation is to invite moreconsumers by providing them best services according to their demand. Report is going todiscussed about key roles of marketing function which is attendant to the organisational context.Furthermore, marketing mix of company is also mention in this project. At last marketing plan ofbusiness organisation is discussed here that assist in accomplishing set goals and objectives. TASK 1Concept of marketing including current and future trends:The marketing concept is refers to content by which firm examine or evaluate thecustomers needs to make right judgement to satisfy customers needs and also compete all thecompetitors at market place. As marketing includes various concept such as :The Production Concept: It is crucial concept in which McDonald's focus on getting highproduction efficiency along with low cost. As customers are prefer to buy qualityproducts at lower price. By providing them same, company enhance supply and improveits profitability (Bačík, Štefko and Gburová, 2014). The Product Concept: It define that customers are always wants high quality and uniqueproducts. In this manager of McDonald's focus on making high quality products toprovide them satisfaction to its customers. 1
Assignment on Marketing Concept - Doc_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Plan for McDonald's: Introducing Pizza
|19
|918
|86

Hospitality Marketing Essentials - McDonald Assignment
|14
|4149
|39

Marketing Plan of McDonald's
|6
|1636
|34

Introduction to Marketing Essentials
|12
|4050
|295

TABLE OF CONTENTS INTRODUCTION 1 TASK 11
|18
|4995
|499

McDonald's ability and customer requirements
|17
|6304
|91