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Hospitality Marketing Essentials - McDonald Assignment

   

Added on  2021-02-20

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HospitalityMarketingEssentials
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of marketing function............................................................1P2 How roles and responsibilities of marketing related to organizational function...................4TASK 2............................................................................................................................................5P3 Marketing mix........................................................................................................................5TASK 3............................................................................................................................................7P4 Marketing plan for company..................................................................................................7CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
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INTRODUCTIONMarketing refers to the process of creating relationship with customers by satisfying theirneeds and wants. In business organisation, marketing is one of the primary component throughwhich company promote their services in market with the aim of inviting more and moreconsumers towards its services. Mainly, it includes various activities such as adverting, selling,promoting and delivering products to potential customers to attain their higher satisfaction(Rahimi and Akgunduz, 2017). With the help of this, company can easily increase theirprofitability level and also capture larger market share from its rivals. Current report is based onMcDonald, is famous restaurant operate their business globally for generating larger profitabilitylevel. It founded by Richard and Maurice McDonald in 1940 for serving best quality products inmarket place. The main purpose of this company is to invite more and more customers bydelivering best food products. In this regards, report is going to discussed about roles ofmarketing function that help company in attaining set marketing goals and objectives. Alongwith this, marketing mix is also discussed in this project that support business in increasing theirprofitability. Marketing plan for organisation is also mentioned that assist in attainingcompetitive image at market place. TASK 1P1 Key roles and responsibilities of marketing functionIn present time, marketing can be defined as an effective approach, which helps acompany in promoting products and services within the business market. This type of departmentmainly helps business company in providing customers with all the details in regards to the topic.With the help of this, function a firm could effectively enhance it's sales and number ofcustomers as well (Lee and others, 2019). If it is talked about, McDonald's marketing functionthen this is one of the department that is helping them in advertising, selling and delivery ofproducts and services to customer and to other businesses as well. There are several marketingconcepts which have been evolved to develop an understanding of marketing, are mentionedbelow:Production Concept:This is the earliest concept which consider that organizationsshould focus on providing easily available and highly affordable products and services to itscustomers rather than focusing on competitions.1
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