Marketing Essentials: Roles and Responsibilities of Marketing Function

MARKETING ESSENTIALS
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Table of Contents
INTRODUCTION......................................................................................................................3
LO1 Explain the role of marketing and how it interrelates with other functional units of an
organisation................................................................................................................................3.
Task a): Explain the key roles and responsibilities of the marketing function and its importance
in other functions of the organization..........................................................................................3
b) The basic concept of marketing and future needs, Overview of the elements of marketing
process.......................................................................................................5
c) Roles and responsibilities of marketing with respect to marketing environment..........7
d) Key elements of marketing functions and interrelations with other functional units of
organization................................................................................................8
Task 2 Ways of using marketing mix for achievement of business objectives................9
a) Comparison of application of marketing mix in marketing planning process in different
organizations................................................................................................9.
b) Different tactics applied by the organizations to achieve business objectives..............10
TASK 3 Developments and evaluation a basic marketing plan..................................11.
CONCLUSION....................................................................................................................... 13
REFERENCES.........................................................................................................................13
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INTRODUCTION
The important tool for today’s business organization is marketing. It is combination of
marketplace, customer demand, satisfying demand of customer, strategy that is build for the
customer and providing a quality product to the customer. In today’s world the business
organization knows that customer id the king therefore they formulate the marketing strategies
that are customer driven. The organization has a better knowledge about the market essentials
and the customer importance strategies. This assignment is about the business organization
McDonald's. McDonald's deals in food chain industry. The company has a big revenue
generation. The success of the organization is because of the customer driven market. They focus
on the demands of the customers.
The assignment brings forwards the marketing concept with respect to the McDonald's. It
discusses in details the functions of marketing and important role of marketing with respect to
other function of the organization. This report further highlights the marketing mix importance in
business organizations objectives and goals to be achieved. This assignment also prepares a
marketing business plan for the McDonald's (Howell, 2015).
LO1 Explain the role of marketing and how it interrelates with other functional units of an
organisation.
Task 1: Explain the key roles and responsibilities of the marketing function and its importance
in other functions of the organization.
The main objective of marketing is to bring in market a successful product that satisfies the
needs of the customers and helping that product to expand its market share. Therefore it helps in
the promotion of the product. The first objective of marketing is doing the proper research about
the product, preparing the proper implementation plan, preparing a development plan for the
product, doing promotion of the product, increasing the sales of the organization and helping in
customer service of the product. The business organization has to perform various functions with
respect to the marketing of the product. The various departments that have to help in marketing
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include research department, finance department, production department, sales department,
distribution department and the HR department. Therefore the marketing has a close connection
with the other functions of the organization.
The various departments of the business organization are connected with the marketing function
of the organization. The marketing department is the backbone of the other department for their
effective working. If the organization need marketing plan of the business product to be bets that
it need the support of the finance department, production department, human resource
department, sales department and logistic department. The similar concept holds for the
McDonalds Company. If the marketing department brings out a discount offer of buy 1 and get 1
free, in that case it cannot work alone. It needs the support of the finance department for the
supply of more cash for the procurement of raw material, it need the help of production
department for producing more food and it may require more employee to meet the current
demand of the customers. Though the organization has a separate department of marketing but it
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