Assignment on Marketing Essential

Added on - 06 Jun 2020

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Marketing Essentials1
Table of ContentsINTRODUCTION...........................................................................................................................3TASK1 ROLE OF MARKETING AND INTERRELATIONS WITH OTHER FUNCTIONALUNITS OF ORGANIZATION........................................................................................................3a)Key roles and responsibilities of marketing function and their relation with organizationalcontext Significance of interrelationships between marketing and other functional units..........3b) Concept of marketing, including current and future trends, overview of five elements ofmarketing process........................................................................................................................5c) Roles and responsibilities of marketing with respect to marketing environment....................7d)Key elements of marketing functions and interrelations with other functional units oforganization.................................................................................................................................8TASK2 WAYS OF USING MARKETING MIX FOR ACHIEVEMENT OF BUSINESSOBJECTIVES..................................................................................................................................9a)Comparison of application of marketing mix in marketing planning process in differentorganizations................................................................................................................................9b)Different tactics applied by the organizations to achieve business objectives........................9TASK 3 DEVELOPMENTS AND EVALUATION A BASIC MARKETING PLAN...............11a)Basic marketing plan for McDonald.....................................................................................11b) Rational marketing plan that strategically uses 7P’s to attain marketing objectives............12CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................142
INTRODUCTIONAdvertising is a very important aspect of the today’s marketing world. Marketing is not a smallthing but it is a combination of different segments which leads to the success or failure of aproduct. It basically includes the study of the market segment; know the desires and demand ofthe customer, building good relationship with others, formulating client friendly techniques andproviding good quality product or service to the end user. Market is ruled by the customer. Theelectronic product segment has seen the importance of advertising in building good customerrelation. The business organizations know the importance of advertising and providing acompetitive advantage (Babin and Zikmund, 2015). This report brings forward the advertisingtechniques to be adopted by McDonalds for its positioning in California. McDonalds has itsbrand name in the food industry and have aninfluential status in comparison to the competitors.The organization work on the principle of business to business advertising structure. It has alarge manpower which is increasing day by day. The organization is running into profit becausetheir employees provide full customer satisfaction. This research paper focuses on theadvertising and marketing strategies adopted by the McDonald. The organization can achieve itsgoals and objectives by using advertising and marketing strategies. This research paper bringsforward the marketing plan of McDonald. The elements of the marketing mix which are adoptedby the organization can vary upon the product and geography. There can be different marketingstrategies, means of advertising and the purpose of advisement for the targeted audience. Thereare many techniques and multiple strategies used by the organization simultaneously to promotea product into the market. With the help of this research paper we will highlight and study themarketing plan for the food chain McDonalds.TASK1 ROLE OF MARKETING AND INTERRELATIONS WITHOTHER FUNCTIONAL UNITS OF ORGANIZATIONa)Key roles and responsibilities of marketing function and their relationshipin context toorganizational Significance of interrelationships between marketing and other functionalunits3
Every marketing strategy is based upon creating a theme for the product which satisfies theexpectations of the consumers. It should also help the company to increase the sales and therebymarket share. Thus, it can be said that a marketing strategy is used for the promotion of a productin a market. The foremost agenda of the successful marketing is to conduct a thorough researchwith regards to the product, the markets, the targeted audience, then preparing a plan for theproduct, development plan for the product at various stages, assistance with increase in the salesof the product and then also helping the consumers with any service related issues. Any companywhich is going ahead with a new product has to perform various functions listed above to make asuccessful plan. There are almost all the departments which are involved in the process ofmarketing and they can be listed as finance department, research and development department,manufacturing department, sales and marketing department, distribution and logisticsdepartment, and Human resource department. A successful marketing plan needs strongcoordination among all of these departments and then performing the functions towards themarketing plan.All the departments in the organization are in one way or the other are connected with themarketing functions. It can also be said the marketing department is one of the strongestdepartment in the organization and it propels the working of the other departments. Anyorganization which want to create a marketing plan for their product and want it to be the best in4
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