Marketing essentials

Marketing Essentials

INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................4
P1 Key roles and responsibilities of marketing function.............................................................4
P2 Interrelationships of roles and responsibilities of marketing function with other functional
units present in organisational structure of Tesco.......................................................................5
TASK 2............................................................................................................................................7
P3 Comparison of marketing mix strategy of Tesco with its competitor....................................7
TASK 3..........................................................................................................................................10
P4 Producing a basic marketing plan for Tesco........................................................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Marketing is a crucial activity in modern business organisations; it includes several actions such
as marketplace, demands of customers or potential buyers, different strategies and offering
quality goods to customers. Nowadays, businesses are becoming more aware and attentive
regarding marketing essentials around the globe. Organisations are realizing the importance of
spreading awareness in public about the products or services they are offering and maintaining
good relations with the customers (Perreault, 2018). Also, with changing scenarios and
preferences of people need for companies to bring creative and innovative goods in market
increased. Therefore, the techniques of marketing managers uses also have to be creative and
innovative. This report is based on a business organisation known as Tesco plc., which is a
multinational groceries and merchandise retailer. The company was founded in 1919 by Jack
Cohen and headquartered in Welwyn Garden City, England, UK. Tesco has its operations in
different locations serving to worldwide customers. In this assignment, concentration is on
marketing essentials in organisation which belongs to modern era of globalisation. It depicts
roles and responsibilities of marketing function and interrelationships of marketing and other
functional units. Then a comparison is performed between Tesco and one of its competitor in

relation with application of marketing mix strategy. At last, basic marketing plan is presented for
Tesco with thorough analysis and evaluation.
TASK 1
P1 Key roles and responsibilities of marketing function
Marketing professionals has various roles and responsibilities, they play very important
role in organisation in relation with promotion and earning revenue for the company. Different
roles and responsibilities are assigned two different professionals out of which some rules are
performed by marketing function of marketing team of an organisation (Bünte, 2018). The most
essential rule which is performed by marketing department is of reaching out people and develop
a positive brand image of company in eyes of public so that more and more customers can be
attracted towards the brand. Where is roles and responsibilities of Tesco’s marketing department
are mentioned and explain below:
ROLES OF TESCO’S MARKETING FUNCTION
 Managing the brand- The role of marketing manager involves studying word about the
company what the entry stands for what in organization office to public how the form
works. These are the actions which are performed by marketing function of a company in
order to spread information in market about the organization and its offering. Marketing
team of Tesco also undertakes some actions by which day introduce the company to pub-
lic and make sales on behalf of organization.
Conducting campaign management for marketing initiatives- Another role of marketing
function of a company is to black market research in order to identify the needs and desires of
geographical area in which they are operating (Campbell, Martin and Fabos, 2018). By doing so
company focus on offering those products or services which are actually demanded by the people
for customers they are targeting. According video data collected and development of
understanding of market marketing department reduce plans communicate with the public and
what they require.
 Producing marketing and promotion plans- One of the most important roles which is
performed by marketing team of an organization is to develop strategies to promote the
organization in target market. Tesco’s marketing managers also make plans promoting