Roles and Responsibilities of Marketing Functions

MARKETING
ESSENTIALS

TABLE OF CONTENT
 INTRODUCTION
 ROLES AND RESPONSIBILITIES OF MARKETING FUNCTIONS
 INTERRELATIONSHIP BETWEEN MARKETING AND OTHER FUNCTIONAL
UNITS
 CONCLUSION
 REFERENCES

INTRODUCTION
 Marketing is the key function of any organization and it helps to increase the
opportunity of business to increase sales and profit margins effectively.
 Marketing helps to increase the communication of the organization with its
stakeholders and increase efficiency of products and services which helps improve
brand value and profitability in market to compete in market.
 Marketing helps business to understand consumer behaviours to attain better marketing
plan. Businesses use marketing strategy to compete in market and achieve competitive
advantage effectively.
 This presentation discusses practical tools and techniques used to identify internal and
external business environment factors which influence efficiency of marketing plan.
This helps to formulate effective strategic plan with available resources.

KEY ROLES AND RESPONSIBILITIES OF THE
MARKETING FUNCTION
 Marketing is the process of evaluating, analyzing and satisfying the needs
and wants of customers with resources available in business to generate
effective profit margins and improve the efficiency of customer relations.
 Unilever is consumer good business organization which operates globally
and also has needs to understand key roles and responsibilities of their
marketing function to reduce cost of operation and improve profit
margins effectively.
 Unilever uses marketing to analyze which product and services can
satisfy the needs and wants of customers effectively and improve
customer base of the company effectively. Consumer behavior analysis of
customer provides better opportunities Unilever in product designing and
production with effective innovations.