Marketing Roles and Responsibilities in a Small College

MARKETING
ESSENTIALS

Table of Contents
INTRODUCTION ..........................................................................................................................4
TASK 1............................................................................................................................................4
P1 Marketing departments roles and responsibilities in context of small college......................4
P2 Interrelationships of functional units of organisation and analysis of various marketing
styles (B2B and B2C)..................................................................................................................7
TASK 2............................................................................................................................................8
P3 Application and comparison of marketing mix of two different organisations in marketing
planning.......................................................................................................................................8
TASK 3..........................................................................................................................................11
P4 Produce marketing plan.......................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES .............................................................................................................................15

INTRODUCTION
Marketing is technique all organisations use to spread awareness in public about their
products or services they offer. It refers to the different activities companies perform for
promoting buying and selling of its offered goods or services. Marketing concepts activities like,
promotion, advertisement, selling, delivering and other business related activities. Marketing is a
tool which try to match products or services of entity with those who actually needs them to
fulfil their needs. Marketing department of organisations has various functions, roles and
responsibilities which they perform. Marketing teams and their work are also very important for
other functional units working within company(Perreault, 2018). Its job of marketing department
to make plans and using different tools and techniques of marketing on behalf of entity. For this
report, marketing and its concepts are being explained in context with a college in UK, known as
Leeds Trinity University. It was founded in 1960's by two catholic teachers, who started as
training colleges and became a university in 2010. Leeds Trinity University is located in
Horsforth, England. Leeds Trinity's investors have put lot of money in its operations and
specially in field of sports, nutrition and psychology for development of students studying with
them.
TASK 1
P1 Marketing departments roles and responsibilities in context of small college
Marketing is a process of getting people or consumers attracted towards the several
products or services of organisations. This process has various functions which it performs like
market research, evaluation, understanding and knowing the needs of consumers.
Roles of marketing
1. Conducting research is the foremost analysis and role which a marketing department
perform. This is done to identify customers and understanding their needs and wants,
according to this organisations decide their target audience and develop ideas of reaching
to them(Akbar and et. al., 2017).
2. Next role of marketing is satisfying needs of consumers, from the outcomes of
identification stage company will produce or develop right products for identified
consumers.