Marketing Essentials - P1 Key Roles and Responsibilities
Added on 2020-10-22
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Marketing essentials
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1.Key roles and responsibilities of the marketing function for ALDI.................................3P2.Roles and responsibilities of marketing............................................................................5TASK 2............................................................................................................................................9P3 Application of marketing mix in marketing planning process..........................................9TASK 3..........................................................................................................................................10P4. Develop and evaluate a basic marketing plan................................................................10CONCLUSION..............................................................................................................................13REFERENCES................................................................................................................................1
INTRODUCTIONMarketing is most important factor that allow the company to promote the products andservices in the whole market so that they aware the customers regarding all the innovative andnew features they want to make implement in their product segment in order to increase the salesand profitability of business also. Further, there are different factors and elements which need tobe consider at the time of making plans and procedures company require to understand thepresent demand and wants on the basis of which modification has been made in wholeorganisation structure (Clow and James ,2013). Under this assignment the company which ispreferred I.e. ALDI which is famous retail company and combination of two discount retailstores. There are 10000 stores of ALDI in all over 20 countries. In this report there is discussionabout marketing process, marketing mix, relations of marketing department with otherdepartments and marketing plans. There are some roles and responsibilities of roles andresponsibilities of marketing manager, importance of marketing department, etc. are discussed inthis report. TASK 1P1.Key roles and responsibilities of the marketing function for ALDIThere are different types of role and responsibilities that need to perform by organisationat the time of accomplishing objectives of business. Further marketing can define as such processunder which tools and methods has been used in order to maintain effective communication andfor the purpose of delivering the value to the customers in respect of various products andservices (Cooper and et. al., 2014). Further providing standard quality of goods and servicesallow them to establish long term relationship with their customers that allow them to buildbrand image and goodwill with that business. Following are the responsibilities of marketing manager of ALDI that need to be performed bythem and different operation that operated under it are describe below:-Marketing research:- It is consider as important responsibility of marketing managerunder which different data and information has been collected from research andinvestigation and they can mix all the ingredients in their products and services accordingto the choices and preferences of customers in retail segment. Apart from it they need toanalyse or observe the information in such manner that leads to effective plan in futureperiod.
Planning expenses: It is the utmost responsibility of marketing manager to develop plansof marketing while keeping all the cost that will be incurred in whole marketing project.Further different promotional cost will also increase the efficiency and effectiveness ofproduct. If the actual cost will increased, then it will impact company overall margins. Brand identity: It relies upon different types of elements like value, quality, generosity oforganization, advancements. As a promoting officer it’s his duties to make a constructivebrand picture in people's mind towards the retail product and services in which theycurrently dealing. Through this marketing manager even be required to control itsperceived or retain image to expand the benefit for firm.Expansion of market:- Diversification and expansion of market is possible only whenmarketing department of organisation conduct and organise different marketing campaignin order to boost up the overall sales and productivity of products and services and plan toexpand the market at various places for the purpose of gaining large market share.Customer service:- It is utmost responsibility of marketing manager to provide standardquality of services to their customers so that they get the utmost satisfaction and in case ifany issues arises to customers in respect of goods and services then take the correctivesteps in order to remove all type of shortcoming in business.Marketing Organisational Structure Whole structure of marketing department is distinct in every organisation and in case ofsmall companies employees comprises are less in number but for big organisation number ofworkforce are large in size therefore it is essential for them to design systematic organisationstructure because of creating systematic organisation structure allow them to allot the wholework to different workforce according to their specialisation and the sample of organisationstructure are described below:-
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