logo

Marketing Essentials Assignment Doc

   

Added on  2020-10-05

17 Pages3942 Words208 Views
UNIT 2 – MARKETINGESSENTIALS
Marketing Essentials Assignment Doc_1
Marketing Essentials Assignment Doc_2
Marketing Essentials Assignment Doc_3
INTRODUCTIONMarketing is concerned with the activity of the company which is associated with buyingand selling of products or service. It includes activities of promoting, advertising and sellingproducts to the individual. It is an interrelation between the customers in a way that educates,informs and builds relationship for a long period of time (Baines, Fill and Page, 2013). Chosenorganisation under the report is Cadbury. It is a multinational confectionery company which isthe most attractive and largest brand headquartered in London. Its products include Cadburybars, Biscuits desserts and many more items. The report will focus on concept of marketingincluding its current and future trends. It determines the roles and responsibilities of marketingmanager and its interrelation between the departments of organisation. At last it compares theway company applies the marketing mix with another company and therefore marketing plan forCadbury is also mentioned in this report.Main Body1. Concept of marketing including current and future trendsMarketing is related to the concept of identification of customer needs and wants andaccordingly producing products as a way to satisfy them (Concepts of Marketing. 2018). Incontext to this, Cadbury should focus on marketing concept in producing goods considering thecurrent and future trends.Concepts of marketing- Production concept- It is an old concept based on perception of consumers whichbelieves that consumer will prefer purchasing products which are low priced and easilyavailable in market. Here the manager of Cadbury should focus on high production
Marketing Essentials Assignment Doc_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Essential Concept For Cadbury
|15
|4623
|211

Marketing Essentials Case Study Assignment on Cadbury
|17
|5030
|180

Marketing Essentials for Cadbury
|14
|3989
|359

Marketing Essentials Concept of Cad bury
|18
|4184
|366

(Doc) Marketing Essentials For Cadbury
|14
|4107
|218

Marketing Essentials Cadbury
|12
|4024
|488