Comparison of Marketing Mix Strategies: TESCO vs ASDA

MARKETING
ESSENTIALS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
PART-A...........................................................................................................................................3
Compare ways in which TESCO and ASDA apply marketing mix...........................................3
PART -B..........................................................................................................................................5
Development and evaluation of marketing plan of Tesco...........................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing refer to activities and action of a organization associated with advertising,
purchasing, selling and distributing a specific product or service to target market. The current
study is based on TESCO, which is one of the leading retailers in the UK. This assignment will
explain comparison based on ways in which chosen and other company apply marketing mix to
achieve their business objectives and evaluation of varied tactics they apply for objectives that
have been achieved. Furthermore, this report at last will describe strategic marketing plan that
tactically applies utilize of 7Ps to gain whole marketing objectives of Tesco.
PART-A
Compare ways in which TESCO and ASDA apply marketing mix
7Ps of marketing mix TESCO ASDA
Product Tesco as compare to Asda
more focus on variety of
products and its quality as
well. They sell goods with a
lot of variety accessible in UK
retail market, which permit
consumers to chose different
products that best suits them.
On the other hand, Asda
maintained high quality of
existing products by adding
more value in them instead of
developing the new one during
different phases of value chain.
Price As compare to Asda pricing
strategy, Tesco use cost
leadership as their pricing
tactic which make them able to
gain attention of buyers
(Alamdari and Fagan, 2017).
ASDA use premium pricing
strategy to sell their products,
it includes setting goods price
higher than similar items that
may not work effectively.
Place To reach at target market
Tesco established their outlets
at more populated area where
number of visitors is high.
Firm has over 6,900 outlets in
ASDA instead of opening new
stores like TESCO, maintain
existing one by management
of company in all markets.