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Marketing Essentials of ALDI - Assignment

   

Added on  2020-07-23

18 Pages5998 Words28 Views
FinanceProfessional DevelopmentMarketing
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Marketing Essentials
Marketing Essentials of ALDI - Assignment_1

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1Role and responsibilities of marketing...................................................................................1P2 How roles and responsibilities of marketing relate to the wider company context of ALDI .....................................................................................................................................................4TASK 2............................................................................................................................................6P3 Compare the way in which ALDI applied marketing mix for planning process to achievebusiness goals..............................................................................................................................6TASK 4..........................................................................................................................................10P4. Evaluating and producing a basic marketing plan for ALDI .............................................10CONCLUSION..............................................................................................................................12REFERENCES ............................................................................................................................13
Marketing Essentials of ALDI - Assignment_2

INTRODUCTIONMarketing is a study of exchange relationship between company and customers. Throughmarketing activities company are able to understand customer's needs and wants or accordinglydevelop product to satisfy them. It is a one of the premier components of an organisationmanagement. These all seven elements have also called marketing mix. It is a very import part ofthe innovative business unit. Thus increase overall firm performance and provide long termsustainability at market place. The process of management in which goods and services aremoved form company to clients in order to satisfy their demand and preferences (Joshi, 2012).Management of an organisation opts best suitable strategy and arranging needs of consumerswhich provide help to face competition effectively. This assignment is based on ALDI which is ainternational supermarket store chain. This company run their business activities across 20countries with overall 10000 store. ALDI established in 23 June 1913. Thus split into two part inthe year of 1960 which rename as Aldi Nord and Aldi Sud in the year of 1960. The assignmentcover marketing mix and basic marketing plan of the Aldi. TASK 1P1Role and responsibilities of marketingMarketing is a activity or set of institutions and process of communicating, creating,exchanging offerings and delivering that value of product for customers and society as whole.Marketing essentials have include product, price, place, promotion, physical evidence, peopleand process. In an organisation all functions of marketing are done by marketing department.This department has play important role and responsibilities at wok place in order to achievebusiness goals and objectives in given time frame (Khan and Adil, 2013). With the marketingfunction, company should analysis their target market and customers in order provide quality ofproduct and services which help them to established strong positive brand image in clients mind.Thus help to company in long term sustainability at market place. The most important work ofmarketing department is increase awareness about their brand and product among their customerin order to gain high market share. Some important role of market functions are as follows:Managing and defining brand: In this, management of an organisation has define abouttheir goals, objectives, mission, vision, what firm stand for, what their current market strategywhich help to society and many more. Through this they create awareness about themselves in1
Marketing Essentials of ALDI - Assignment_3

customers and whole society, so that customer knowledge are increase about firm product andservices and their brand name is friendly. Marketing manager manage this work or activities inlong period of time, so that brand name and product are easily recall by consumers. Conducting campaign management: Marketing proactively identify goods and servicesto focus on sales cycle. Company produce material, by this they able to communicate with theircustomers about product and thus help them build positive firm image in whole society.Management of an organisation conducting campaign in different location by which they able tospread information about company in all areas (Lamb, Hair and McDaniel, 2011). Producing marketing and promotional materials: Marketing department developmaterial like business cards, letterheads, brochures, labels, forms, presentation folders,envelopes and many more for promotional activities. By this, company promote their coreproduct and services and keep them up to date as those all goods and services are evolve. Thusaffected company performance and help them to achieve long term sustainability at market place.Create content and use it at company website: One of the important role of marketing isdevelop effective content and publish them on firm website and social media page or any othermode. By this, they are able to share their message with large number of audience. It iscompulsory for marketing person to keep web content update. According to current businessenvironment, social media platform is largely used by customer as well as company, clients forsearching information and firm for provide data or information related to product. So that Aldialso use this method as a promotional tools. Internal communication: Employees also want to understand about company's missionand vision thus help them product goods and services accordingly. Marting is responsible forinternal communication through newsletter and internet. By this, management of an organisationhas develop loyalty in staff members. Conducting market and customer research: Marketing department conducting researchin order to understand customer's needs and wants or their preferences which help to company intheir production process. Research help to firm in defining their target market and opportunitiesaccordingly (Lehmann and Bengart, 2016). By this company also understand how services andproduct are perceived at market place. Overseeing outside vendors and agencies: Marketing is responsible for managing andselecting vendors and agency in order to produce product and marketing material thus support2
Marketing Essentials of ALDI - Assignment_4

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