Marketing Essentials Assignment "ALDI"
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Added on 2020-06-05
Marketing Essentials Assignment "ALDI"
Added on 2020-06-05
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MARKETINGESSENTIALS
Table of ContentsINTRODUCTION...........................................................................................................................1LO1..................................................................................................................................................1P1 Duties and roles of marketing functions ...............................................................................1P2 Marketing responsibilities and roles in context with enterprise............................................4LO2..................................................................................................................................................6P3 Comparison of marketing mix applied by various companies ..............................................6LO3................................................................................................................................................11P4 Marketing plan for ALDI.....................................................................................................11CONCLUSION .............................................................................................................................13REFERENCES..............................................................................................................................15........................................................................................................................................................16.......................................................................................................................................................16
INTRODUCTIONMarketing is the management and study of exchange relationship. It is the activity,communicating, exchanging and delivering offerings that have value for clients, customers,society and partners at large. It is used to keep, create and satisfy the buyers. It support tomaintain, achieve and raise the living standards, it means through which purchasing power andproduction are converted into consumption. It is very important to maximise employmentopportunities. It will also involves different functions like selling, buying, financing,warehousing, transport and risk management etc. These sub functions are very essential togenerate need for various specializations regarding 30-40 % population depends indirectly anddirectly on marketing (Baker and et. al, 2016). This report is based on ALDI, which is one of thelargest leading stores that deals in grocery products. In this report some roles and duties of marketing and their interrelationship with variousfunctional unit will be determined. The main purpose of this study is to understood howbusinesses make use of different activities and marketing techniques in order to satisfy demandand recruitment of customers. In this file three, 3 tasks will be carried out which assist insummarising various aspects which are in link with marketing. Different strategies of marketingmix will be concerned in order to have marketing planning. LO1P1 Duties and roles of marketing functions The concept of marketing is identified as the process which is carried out by ALDI inorder to define needs and demands of buyers and then provide decisions so as to meet customersneeds in easy way. Marketing play an important role in determining relationship betweencustomers and enterprise. These functions is tasked with organisations related to advertising,branding, participation in publicity, customer interaction by collection of feedback (Berkowitz,2016). A essentials role as well as duty is being played by marketing in identifying relationshipamong customers and organisations. These functions also involves participation branding inregards with promotion activities with the assist of continuous feedbacks and reviews. Mainfunction of marketing is to increase product sales which are productivity for buyers. By having1
healthy and good market competition in an organisation so ALDI will be capable to make largerevenue and profit. Roles of marketingThe marketing departments have all role and responsibility for making profit andmaximising market share and contributing for growth and profitability of company. In manybusinesses and marketing department may be an individual and it may involve executives,manager and director of marketing who are liable as well as responsible for various functionslike: advertising, events and publications (Brassington and Pettitt, 2013). It has been determinedby company owners in order to create profits & revenues. Services and products must be solddecently and this can be complete with the assist of marketing activities. In ALDI, marketingfunction involves different roles, which can be determined as follows. Distribution: It can be termed as the decision process which is made how ALDI will collectgoods and services which they need to sell to their potential buyers are willing to purchase them.To have a plan about specific products is good but if a cited company is not capable to supplygoods for their buyers than they will be capable to make money. Distribution process can besimple as setting store in specific location of city where there are potentials as well as targetbuyers but in improving interconnected world, it define that business should take products andservices to their customers.Financing: It is an essential part of any enterprise, it has been calculated that money is necessaryof any organisations. It is an important function in marketing of a services and products is tocollect money through own individual owner of capital, investments and loan as well as creationof goods and services etc. Market research: It is a best function which can be termed as collecting important informationin concern with potentials and target buyers of a business. It support to providing inputs to theoutputs like examples” who are the buyers to whom business willing to sell, why they should tobuy from you as against to aggressive company. These answer to questions need that ALDI mustdo several activities in perceiving competing beverage items and recent market trends (Brooksand Simkin, 2012). Pricing: To primed an appropriate pricing strategy for product and service can be challenging. Ifcited company product price will be very high than they may loose their buyers. According to theanother , if product price is very mow then enterprise might be robbing profit themselves. The2
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