This presentation discusses the key roles and responsibilities of the marketing function in an organization. It covers topics such as market research, product development, communication, sales support, and events. It also explores the interrelationship between marketing and other functions such as production, finance, and research. Additionally, it highlights the key elements of marketing function including research, strategy, planning, and tactics.

Marketing Essentials

The assignment requires an in-depth study into marketing in McDonald's for a fast food chain looking to expand into the UK market.

Discover the importance of marketing roles, responsibilities, research, strategy, planning, and tactics in an organization.

Roles and Responsibilities of Marketing Function

This presentation discusses the roles and responsibilities of marketing in organizations. It covers the importance of market research, product development, communication, sales support, and events in marketing. It also explores the interrelationship between marketing and other functions in the organization. Additionally, it highlights the key elements of marketing function such as research, strategy, planning, and tactics.

Roles and Responsibilities of Marketing in Organizations

Presentation

The provided document is a report on the importance of marketing functions in business development. It outlines various roles and responsibilities performed by marketing, including market research, product development, sales support, communication, etc. The report also discusses the relationship between marketing and other departments such as finance, human resource, operations, and research and development. Key elements of marketing function are identified as research, strategy, planning, and tactics.

Marketing

Role of Marketing Function in Business Development

This assignment requires an in-depth analysis of the influence of social media on modern marketing strategies.  Students must examine various case studies, including Hilton Worldwide Holdings Inc., and draw upon relevant academic research to understand how social media platforms shape brand equity creation, destination marketing, and overall marketing campaigns. The analysis should incorporate key concepts from influential works like Kaplan & Haenlein (2010), Bruhn et al. (2012), and Hays et al. (2013).

Social Media & Marketing Strategies

This assignment delves into the significance of marketing within businesses. It examines how market surveys help understand consumer needs and wants, facilitating effective product development. The responsibility of the marketing team in promoting products and services to attract customers is highlighted.  The document emphasizes the impact of successful marketing on generating profit and ensuring a company's long-term sustainability in the marketplace.

Leadership Management

The Importance of Marketing in Organizations

This assignment explores the seven Ps of the marketing mix: product, price, place, promotion, people, process, and physical evidence.  It delves into each element's significance and how they collectively contribute to a successful marketing strategy.  The provided text references several academic sources that shed light on various aspects of the marketing mix, including social marketing, ethical consumption, human resources marketing, product design, price sensitivity, and online tourism purchasing.

The 7 Ps of Marketing Mix

This presentation discusses the key roles and responsibilities of the marketing function in an organization. It explores the importance of delivering products and services to customers, identifying customer needs, anticipating customer requirements, satisfying customer needs, and making profit. It also highlights the interrelationship between marketing and other functional units such as finance, human resources, and research and development.

Roles and Responsibilities of Marketing Function

Roles and Responsibilities of Marketing in Organizationslg...

Role of Marketing Function in Business Developmentlg...

Social Media & Marketing Strategieslg...

The Importance of Marketing in Organizationslg...

The 7 Ps of Marketing Mixlg...

Roles and Responsibilities of the Marketing Functionlg...

Roles and Responsibilities of Marketing in Organizations

Role of Marketing Function in Business Development

Social Media & Marketing Strategies

The Importance of Marketing in Organizations

The 7 Ps of Marketing Mix

Roles and Responsibilities of the Marketing Function