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Marketing Essentials INTRODUCTION

   

Added on  2020-06-04

19 Pages5407 Words232 Views
Marketing Essentials

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of the marketing function.......................................................1P2 Roles and responsibilities of marketing in relation with organisation...................................4TASK 2............................................................................................................................................5P3 Application of marketing mix in marketing planning process to achieve business objectives.....................................................................................................................................................5TASK 3............................................................................................................................................8P4 Marketing plan for organisation.............................................................................................8CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12

INTRODUCTIONMarketing plays essential part in role in each and every organisation which specifies thatit is necessary that management communicate to public about items and services. Enterpriseincludes various units such as human resource, finance, production, marketing, sales, researchand development (Bastable, 2016). These departments require functioning with each other and incoordination so that appropriate items and services are delivered in marketplace. Marketing teamresponsibilities is to conduct market research and survey to anticipate taste and preference ofpublic. This also helps them to acknowledge competitor firms products and tactics; therebydesign system and conduct activities effectively. Present report is based on Your Destinationwhich is popular transportation provider established in UK. Marketing department had madeplan to enlarge business by setting branches in different nations which benefit firm to increasecustomer base and enhance sales and profitability. TASK 1P1 Key roles and responsibilities of the marketing functionMarketing is process conducted in every organisation to promote information amongpublic about their items and services. This help management to grab attention of large number ofpeople; thereby attract them and influence their purchase decisions by communicating themfeatures and characteristics of items. This benefit firms to improve their market reputation andposition higher than rival firms; thereby generate adequate profit from business. Nature of Marketing: It is a function of management which includes activities carried outto make appropriate plan and take appropriate decisions in respect to marketing. For this,marketing survey is appropriate tool used by seniors to acknowledge taste and preferences ofpeople. It helps firm to anticipate items and services of competitors to design productsaccordingly and deliver creative and innovative things in marketplace. Along this, managementresponsibility is to produce quality products, set suitable prices and frame adequate promotionmessages to attract customers. These benefits firm to enhance market position and goodwill;thereby improve profitability (Cabrera and Williams, 2014).Each corporation consists different departments such as human resource, finance,production, marketing, research and development which require conducting activities toaccomplish goals and objectives of organisation. Marketing team plays essential role to analyse1

present demands of people and future trends. This helps management to acknowledge externalenvironment influence on marketing tasks of Your Destination. Company require providingadequate information to public about services, features and items. Thus, these are various rolesand responsibilities that are performed by marketing department are as follows:Financing: This activity defines that management require utilising funds adequately, sothat business operations are executed efficiently. It is necessary that firm have sufficient materialand manpower in respect to objectives. Your destination which is service provider require todirect money in appropriate tasks, which help company to use various promotional techniques toadvertise information about services to public. (Griffitts, 2016). Market Research: It is essential tactic which specifies that marketing team conductsurvey and take feedback from public to assess quality of items; thereby acknowledgeneeds and wants of customers. Your destination conducts this activity which helpsmanagement to anticipate position and image of firm, by finding out requirements ofpeople and rival firms offerings. This benefits marketing team to make appropriatemarketing plan and program for future. Planning expenses: This defines that marketing team require formulating appropriateprogram in respect to cost that will be invested to conduct activities effectively.Promotional tools such as print media, electronic devices and so on are varioustechniques used by management to advertise among public about services of YourDestination. Maintaining Brand Image: Value, brand, generosity of firm and advancements arevarious components that are used by marketing team to enhance market reputation. YourDestination uses this tactic to create strong brand representation in mind of people, byconstructing attractive message and inform them about their items and services. Thishelps company to attract customers by providing them various benefits and offers(Hoeffler, Herzenstein and Ginzburg, 2015). Expansion: This specifies that firm sales and profits are improved if a successfulcampaign is conducted by management. Marketing team is able to improve market shareof Your Destination by launching new things in marketplace. They even require focusingcurrent trends to acknowledge taste and preference of public; thereby deliver appropriateitems and services to people.2

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