Marketing Essentials: Strategies and Tactics for Business Success

Marketing essentials

Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Covered in PPT.......................................................................................................................3
TASK 2............................................................................................................................................3
Part A...............................................................................................................................................3
1) Compare the ways in which different organisations apply the marketing mix to the
marketing planning process to achieve business objectives...................................................3
2) Evaluate different tactics applied by organisations............................................................5
PART B............................................................................................................................................6
Produce and evaluate a basic marketing plan.........................................................................6
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing is referred to as a set of activities with the help of which the need and want to the
customer the identified so that better value can be deliver to them for their satisfaction.
Organisation promotes their product and services for creating awareness among the customers
regarding their offerings which facilitates them to enhance their market share and increase their
profitability (Dioko, 2016). All the department of the organisation work with better coordination
and by integrating their efforts so that overall performance and productivity can be improved as
well as optimum utilisation of resources is ensured. This report is based upon Cadbury which is
UK based multinational organisation owned by Mondelez international. The company offers a
wide range of such as chocolates, cookies, chocolate syrup and spreads etc. In this report roles
and responsibility of marketing function along with their interrelation with other department is
discussed. Also for analysing the current performance marketing mix strategies of the company
are analysed.
TASK 1
Covered in PPT
TASK 2
Part A
1) Compare the ways in which different organisations apply the marketing mix to the marketing
planning process to achieve business objectives
Marketing mix is referred to as a strategy or tactics that enables an organisation to enhance their
sales. With the help of this Cadbury can analyse the current performance of the company by
analysing their products, price, place, and promotion related strategies in comparison to their
competitors (Fuller-Love, 2020). The comparison between Cadbury and its competitors Nestle is
given below:
Basis Cadbury Nestle
Product Cadbury is a UK based company that
offers a wide range of products to the
customers such as chocolate, biscuits,
Nestle has been operating in multiple
countries with their wide range of
products such as milk products,