Roles and Responsibilities of Marketing Function

Marketing Essentials

Table of Contents
 Introduction
 Roles and Responsibilities of Marketing Function
 Roles and Responsibilities of Marketing and their relation with wider organizational
context
 Conclusion
 References

Introduction
Marketing refers to the activities under taken by an organization for the purpose of reaching its
customers in the market. In this presentation, there will be discussion of the various roles and
responsibilities which the marketing department needs to play. Also the analysis of roles and
responsibilities of marketing department and their relation with organizational context will be
discussed.

Roles and Responsibilities of Marketing
Function
The marketing department of an organization has various roles and responsibilities which are
required to be fulfilled in an effective manner. These are explained as follows-
Identification of consumer needs- It is quite important to be able to identify the consumer
needs in order to be effective. This is very much essential if the company is required to meet its
goals and objectives.
Tracking of trends and monitoring competition level- It is important for the marketing
department to be able to track the trends which are going on in the market and monitor the
competition level effectively and efficiently.
Work and brand values- For a company, it is important that it develops its work and brand
values.