MARKETING ESSENTIALS.

MARKETING
ESSENTIALS

Table of Content
• Introduction
• Roles and responsibility of marketing function
• Interrelationship of marketing with other organizational departments
• Conclusion
• References

Introduction
Marketing is one of the most important functions within an organisation as it
helps it in building relationships with the customers. The marketing function
has a lot of responsibilities to it like promoting, branding, advertising, research,
selling etc. If the marketing function within an organisation is strong, it will be
able to attract a large number of customers and also reach out to new segments.