Marketing Essentials: Role and Responsibilities, Interrelationship, and Marketing Mix Comparison

Marketing Essentials

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................4
TASK 1............................................................................................................................................4
Role and responsibilities of marketing function..........................................................................4
Interrelationship of marketing function with other functional departments................................5
TASK 2............................................................................................................................................7
Marketing mix factors comparison..............................................................................................7
TASK 3............................................................................................................................................9
Marketing plan.............................................................................................................................9
CONCLUSION..............................................................................................................................12
REFRENCES...............................................................................................13
INTRODUCTION
Marketing essentials can be understood as one of the highest developed parameter into
business word through which wide innovation is developed within company business framework
and to gain wide functionality programmed further for large profitability and goals. Tesco is one

of the biggest retail brand within global industry offering wide range of innovative products,
services with high quality metrics to pertain onto synergy of innovation and high tech use of
latest technology among all functional operations. The report develops further analysis of
interrelationship of marketing with other department functions to attain wider profitability goals
and innovative supply for technical advancement among all paradigms. Report also examines
marketing mix factors where comparison with other companies’ highlights procedure functional
potentiality to target for viable metrics. Report further discusses formation of marketing plan
which will enable Tesco to build strong place of higher innovative marketing standards with
wide flexible business decisions for gaining competitive place among business avenues (Proctor,
2020).
MAIN BODY
TASK 1
Role and responsibilities of marketing function
Role and responsibilities of marketing function can be understood with the fact that it is
one of the most important parameter through which new fundamental wider goodwill among
consumers can be established among business operations. The key roles and responsibilities of
marketing functions at Tesco are:
 Defining and managing goodwill of brand: Marketing at Tesco is focused to bring on
stronger innovative services with high quality standards which enables to define stronger
goodwill of brand among national and international levels globally. Strong innovative
marketing practices further bring on wider synergy of goodwill as it promotes continuous
viable position metrics through which keen promotional tools are developed and further
adds onto defining brand name among business avenues. The management of goodwill is
highly correlated with innovative marketing strategies and stresses high control onto
which consumers enhanced services can be leveraged further.
 Conducting campaign management with innovative marketing factors: Tesco with
conducting effective marketing campaigns and high innovation criteria will be able to
productively develop long term position of profitable working paradigm by using large
online media services and digital space among business operations (d'Alessandro, Winzar

and Zikmund, 2020). Marketing function holds the role to campaign the management and
wide range of products, services among customers who look upon having high quality
paradigms and technical advancement among services.
 Producing marketing and promotional strategies: Tesco marketing function is also
effectively correlated to bring on effective marketing and promotional strategies to
surface wide networking among business operations with use of digital media and
technical advancement among wide rational tools through which new levels of profits can
be attained among business operations. The promotion of all goods and services by Tesco
is done to bring before wide networking parameters where consumer preferences are
effectively build on to potentially enhance continuous innovation at all levels. The brand
being one of the most recognized effective brand among retail goods industry has been
widely active to bring on keen synergy of innovation and yield onto larger roles of
stronger marketing factors with which it can also be analyzed that evocative marketing is
enabled to bring on functional efficiency.
 Creating innovative content with monitoring and presenting work for evocative
presentation through social media: This is one of the most important functional role of
marketing department to program out wider effective new roles and operations under
which new rational goals are targeted to bring on reflective higher competitive innovation
through which keen profits can be targeted among consumer’s market share
(Charlesworth, 2020). Tesco highly stresses to use social media channels and yield onto
usage of social media promotional tools through which new digital media presentation is
built which not only enhances goodwill of brand globally but also builds new synergy of
advanced innovation. The brand has also taken continuous steps of large functional
effective programming and strong range of marketing to reach onto new synergy of
efficiency through which wider scale services can be enabled.
These marketing functions enable us to analyze wider role and responsibilities of
marketing department at Tesco where the brand effectively uses new rational goals which also
adds onto new rational goals of marketing avenues within competitive business world.
Interrelationship of marketing function with other functional departments
The marketing function is one of the most important department role which forms the base
for programming wider goodwill levels among consumers marketing segments and to effectively