Marketing Essentials

Marketing essentials

 Introduction
 Key roles and responsibilities of marketing function
 Key roles and responsibilities of marketing
 Roles and responsibilities of marketing in marketing environment
 Interrelationship between marketing and other functional units
 Critical analysis of key elements of marketing and interrelated with other
functional units.
 Conclusion
 References
Table of content

 Marketing is an effective activity which is undertaken by the company to
promote the buying and selling the goods and services.
 Marketing is includes various advertising, selling and delivering goods and
services.
 The present presentation is based on “Coca-cola” which is soft drink
manufacturing company.
Introduction

 Promoting brand image:
 Product design and development
 Packaging and labelling:
Key roles and
responsibilities of marketing
function