This presentation discusses the marketing plan for Coca-Cola, including the importance of marketing plan, marketing objectives, strategies, market segmentation, situational analysis, allocation of resources, and evaluation tools. It also provides references for further reading.

Marketing Essentials

This assignment is designed to introduce students to the principles of marketing and develop a basic marketing plan.

Learn about the importance of marketing plan and strategies for Coca-Cola. Find out how market segmentation and evaluation tools are used in marketing plan.

Marketing Essentials - Desklib

This presentation discusses Coca-Cola's integrated marketing communication campaign to enhance interest, excitement, and desire for its products worldwide. The goal is to portray Coca-Cola as a fun and healthy beverage, with a redesigned message key that reassures consumers of the same old taste but with zero sugar. The target audience is adults and young adults who want to consume less sugar while enjoying good drinks. The marketing communication mix includes advertising, sales promotion, and event sponsorship. The presentation also covers evaluation methods such as summative, formative, and outcome evaluation.

Hartpury University and Hartpury College

Integrated Marketing Communication for Coca-Cola

This presentation focuses on comparing the marketing mix strategies of Coca-Cola and Burberry in order to achieve business objectives. It explores their approaches in product, price, place, and promotion. Additionally, it evaluates a detailed and strategic marketing plan for Coca-Cola. The presentation provides insights into market segmentation, brand establishment, customer relationship, financial efficiency, process efficiency, and market development for Coca-Cola. It also discusses segmentation, targeting, positioning, competitive advantage, BCG matrix, and distribution strategy for Burberry.

Marketing

Comparison of Marketing Mix Strategies: Coca-Cola vs Burberry

PowerPoint Presentation

This presentation discusses the marketing plan of Coca Cola, including its mission, vision, and marketing budget. It also covers the difference between marketing plans, objectives, and strategies, as well as the STP analysis, PEST analysis, and SWOT analysis of Coca Cola. The presentation concludes with a discussion on marketing budget and the importance of social media marketing.

Marketing Plan of Coca Cola

Advertising and Sales Promotion

Coca-Cola Hellenic Bottling Company

| |Integrating |Marketing Communication| |Coca Cola Amatil | | |Submitted by: | | | | Executive summary The report focuses on the IMC Plan and focus on different market communication strategies. Contents Introduction 3 Communication Objectives 4 Creative Idea 4 Segment and target market 4 Position strategy5 Communication strategy 6 Direct Marketing 7 Internet/Interactive marketing8 Sales Promotion 9 Publicity and Public Relation 10 Personal selling 10 Basic budget concepts 11 Analysis 11 Identity 12 Goals 12 Budget 12 Evaluation metrics 13 Conclusion 13 References

Marketing Essentials

End of preview

Integrated Marketing Communication for Coca-Cola

Comparison of Marketing Mix Strategies: Coca-Cola vs Burberry

Marketing Plan of Coca Cola

Coca-Cola Hellenic Bottling Company

Marketing Essentials

IMC Planning and Communication Strategy Development

Marketing Essentials

End of preview

Integrated Marketing Communication for Coca-Colalg...

Comparison of Marketing Mix Strategies: Coca-Cola vs Burberrylg...

Marketing Plan of Coca Colalg...

Coca-Cola Hellenic Bottling Companylg...

Marketing Essentialslg...

IMC Planning and Communication Strategy Developmentlg...

Integrated Marketing Communication for Coca-Cola

Comparison of Marketing Mix Strategies: Coca-Cola vs Burberry

Marketing Plan of Coca Cola

Coca-Cola Hellenic Bottling Company

Marketing Essentials

IMC Planning and Communication Strategy Development