Marketing Essentials Part 1

Marketing Essentials
Part 1

Introduction
• Marketing encompasses all the advertisement as well as promotional tools and
techniques which provide aid to an enterprise in attaining the long term
objectives.
• This activity lays down its emphasis upon the overall growth and development of
marketers in a manner such that they are able to promote the offerings of
corporation in an effective way.

Concept of Marketing inclusive of Current and
Future Trends
• Marketing can be referred to as an activity and set of procedures which lead to
creation, communication and exchange of offerings which hold value for society.
Marketing is not sales but is helpful in directing selling easily.
• With the use of this process, a firm can easily inflate the presence of its
commodities or facilities in market place within a very short period of time.

Current Trends
• Content Marketing: This is one of the most apparent marketing trends which is
exploited by a firm to indulge clients in a communication about their offerings.
• Social Media: This is yet another effective and prominent current trend used in
marketing.