Roles and Responsibilities of Marketing Function in Tourism Sector

Marketing Essentials

Table of Content
Introduction
Roles and responsibilities of marketing function
Roles and Responsibilities of marketing function in marketing environment of tourism
sector
Interrelation between marketing and other departments
Conclusion
References

Introduction
Marketing is defined as the procedure concerned with development of healthy relations
with clients. It can be seen as the tactics and strategies applied by the corporation to
persuade the purchase behavior of consumers to make them undergo a purchase. This
PPT is based upon Thomas Cook which is an entity operating within Travel and
Tourism sector, having its headquarters situated in United Kingdom.

Roles and responsibilities of marketing function
The marketing function of Thomas Cook holds a number of roles and responsibilities
which are key to accomplishment of organizational goals in stipulated course of time.
Marketing Strategy: The marketing function within Thomas Cook is responsible for the
selection as well as application of sound marketing strategies so as to inflate the existing
market standing and loyal customer base.
Market Research: With the help of market research, Thomas Cook is able to identify
lucrative marketing opportunities that can render aid to the corporation in meeting the
demands of customers, thereby gaining high satisfaction from them.