Marketing Audit for New Hotel Business

Andreea Oana Contor Student no. 1816292
Ionela Mioara Butoi Student no. 1816307
Elena Nicolae Student no. 1815318
Ema Roxana Matei Student no. 1816275
Lecturer Name : Olu Adegbite

MARKETING ESSENTIALS

Table of Content
Introduction
Marketing Audit
Conclusion
References

Introduction
 Marketing audit means to the broad, organized, analysed, evaluated and interpreted
of the business marketing atmosphere both internal and external.
 Its objectives, methods and values to determine fields of difficult and chances as
well as to suggest policies to increase marketing execution of organization.
 This presentation is based on new business start up in hospitality sector that is
Hotel Business which named is Magic Hill in the United Kingdom.
 It will explain the internal and external marketing audit for new business start-up.