Marketing Essentials Essay

This essay examines the essential aspects of marketing, focusing on the role of marketing within an organization and its key functions. Using Hilton Hotel as a case study, the essay examines market research, branding, promotion, advertising, sales, and public relations, highlighting how these elements contribute to the company's success. It also explores the wider organizational context of marketing, analyzing how marketing strategies align with the company's overall goals and objectives.

MARKETING
ESSENTIALS

Table of Contents
INTRODUCTION:..........................................................................................................................1
Lo1...................................................................................................................................................1
P1 role of marketing:...................................................................................................................1
P2 related to the wider organization context of roles and responsibilities of marketing:...........4
CONCLUSION:...............................................................................................................................6
REFERENCES:...............................................................................................................................7

INTRODUCTION:
Marketing essential is based on performance, sales agency, and digital marketing that
markets with the organization who are increasing minded. Marketing involves manufacturing,
industrial, medium size of organization and financial services(Pike, S., 2015). There are also
includes advertising, email, social media, and video. These are focus on achieve the target and
company goals. It is challenging to the service sector of the economy in the market. Hilton hotel
is established in 1919, it is corporation is new development by Christopher j. Nassetta. This
company an American multinational hospitality industry that franchise and mange a big level of
resorts and hotels. This project includes role of marketing, and key of functions related to the
wider organization context in the marketing.
Lo1
P1 role of marketing:
Role of marketing is most important terms of the customers and marketers between
relationships in an organization. There are participation in customer interaction, advertising, and
publicity activities given feedback collection. The mostly of marketing has had more affects on
company strategy. Key roles and responsibilities will need to manage their duties and time
themselves. This is great deal. Involves developing and overseeing marketing companies. It is
connecting analysis of researching data to clarify and define peoples. The marketing rules and
duties include, manage the all marketing for the activities, and business with the marketing
departments. Marketing strategy making decision developed the company goals and objectives.
And coordinating business marketing with sales activities(Malhotra, N.K., 2015).
Marketer are decided their targets and tasks markets, they are determined the better
marketing and advices which factor affects to attract the customers. It is identified al
organization to organization marketing. Ann marketers are growth the build and given the
customers demands.
There are various types of marketing roles and responsibilities. Marketing roles involves
market research, branding, sales, public relation, market strategy, promotion and advertising etc.
Market research:
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Marketing conducting to market research based on market products and services so
marketers are responsible for market analysis and their products and services. Market research
help for markets to target and best maximum sales and benefits. Market research is determine
what is market target and how to achieving best markets to maximum sales for maximum profits.
The Hilton company areas of market involves market information, market trends, and market
segmentation. These are very important factors in the market. Market information including
demand and supply of inventory or study of prices.(Campbell, R., Martin, C. and Fabos, B.,
2018.) Market overtime movement to include by market trends, and market segmentation
identifying the various groups of market assigned by motivation and interest. It is all data
research and given surveys, questionnaire and another company of data and charts, focus on
groups study have market researchers.
Market strategy:
Market strategy including more than strategy, it is including customers needs and
demands for products and services. There are developing price point, and what customers
demands accordingly products should be launched when, what to markets decide for markets
target and other factor conducting to how to produce and better product sell. Marketing
professionals are an organization professionals and like as any enterprises. It is most important
for the Hilton company marketers making plan and strategy in destination before starting to
promote and market brand, product and service. Marketing promote to products with good brand
in the market.
Promotion and advertising:
The most of important and basic rules of marketing professional is to promote to
advertising of products and services. The Hilton company coming with creative elements. There
are customers and guests attraction for through many advertising(Campbell, R., Martin, C. and
Fabos, B., 2018). They have used to social media networking for promotion of products and
services. They are provides promotion ads to Facebook, Instagram, twitter etc. and markets are
decided when and where to location the advertisements, and marketers are making work with
strict budget to placing advertisements. They are select the ads for given TV, internet, video,
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print as well as the unique outlets. Product promotion always going to show the trade and
another relevant function to help for create the connections with customers and spread the word.
Sales:
Marketing generated the sales of product and service and marketers are responsible for
them. It is involves customers and clients for making sales, this is very complex process. They
are offering their product and service to create an investment or purchase. The Hilton company
will often responsible for the goods to a potential customers and guests them with the maximum
profits of the product or service. They can be complete in people, on the internet, phone, email,
given a promotional marketing video. The marketers want to maximum profits earn to sell, and
they want to making more than customers(Campbell, R., Martin, C. and Fabos, B., 2018.).
Marketing need to customers high expectations so they are fulfilled customers demands and
needs.
Branding:
They are responsible for the brand image of the Hilton company. Marketers are
responsible for their work. It is very important of the company, brand is compulsory of the
product and service. It is clarified of the company and branding can come in more than forms, it
is involves names, slogans, signs and symbols. Brands are connected over long time, customers
and guests are alignment with company's and their brand.
Public relation:
Marketing professionals are making relationship with customers and clients. The Hilton
company must be ready and prepared to deal with customers relations duties. They are facing of
the organization and ready to deal with customers and clients. Public relation includes dealing
with the company, media and the press in relation to services ads products. The customers are
dealing with Hilton company and their products and services(Campbell, R., Martin, C. and
Fabos, B., 2018.).
Product development:
There are basic and general categories of new products launched in the market. This is
new idea create for new products. New idea generates and creates to competitors, salesperson,
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trade shows, employees, focus groups, and given a policy of innovation. Product development
involves new creation, design, new rebranded of products and services. The Hilton company
main purpose of product development and increase a business market share by customer
requirement. Every product will not change to every customer and client base, and this is critical
condition so target market not developed. The product is launched and before the product has
been designed.
P2 related to the wider organization context of roles and responsibilities of marketing:
The Hilton hotel is depends on the disposable income, available time and fully customer
satisfaction. There are various types of segments of the hospitality industry(Brady, D.L., 2014.).
Like food and beverages, travel and tourism, housekeepers, human resources, management,
marketing etc. there are given to segmentation apply for the organization context.
 The Hilton company selling products and services by customers. They are provides all
facilities for guests and customers. Like food facilities, room facilities, management
facilities human resources facilities, housekeeper, room division and all that. They have
fulfils the customers needs and demands. They are through advertising for the market, so
customers seeing then attract the ads for Hilton company. They want to earned maximum
profits and making many customers. They provide to good quality of products and
services for customers demand. The guests and customers want to completely satisfied.
The company mission complete target and customers attraction. They are sale products
and services so use to advertisement for customer interaction and maximize benefits. So
good affects on the organization.
 The Hilton hotel products and services provides to customers so they can use for
company ads. They through ads on internet websites, like Facebook, twitter, Instagram,
email etc. company will promote to product and services for guests and customers. They
can create the creativity and strict budget development for the promotion and advertising.
The Hilton company through advertisement on the TV, video, print as well as unique and
special outlets. Thus, customers and guests looking ads so they are attracted for the
company facilities. The company will decide their main objective and mission(Brady,
D.L., 2014.).
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 The company making good market strategy for the customers. There are many market
management strategies. The Hilton company create plans better and best strategy, there
are good management of the market strategy. The company will decide to what customer
expectation and demand so then promote to product and services accordingly customers.
The company provides to room division and food beverage and other activities, so guests
and customers want to good and healthy foods or fitness health care centres, spas, yoga
spaces, and shower water etc. they want to the best quality of product and services to
minimum price. So the Hilton company guests and customers base accordingly services
provided them. They are decided plan placing before the organization goals, then
promote the products and services in the market. The company will decide how to
produce customer demands and needs based on when promote product and services in the
market.
 The customers and guests attract on the Hilton company's brand. They want to good
brand of company product and services use for them. Customers attracts to company
brand like brand symbol, brand name, brand slogans and signs. So customers and guests
stay till long period. They want to good company brand and good quality of products and
services. Customers alignment with company and their brand till long time.
 The Hilton company provides product and services, they are through good facilities for
guests and customers. The customer market research accordingly select the company
product and services then use for them. Guests and customers want to good and better
quality of products and quickly service. Reaction is all activities that customers do for
enjoyment, rest and relaxation. The main purpose of reaction is to mind fresh customers
body and health(Pike, S., 2015). So Hilton company make best market strategy because
their customer not moving this destination. They want to good image in the market and
they want to maximum profits earned. Human resource management is research with
catering and special interest in the company. Then researchers with impact on human
resource management and wider interest in the nature.
 The Hilton company with relation of customers and clients. Like friendly and familiar.
There are direct interaction from customers and guests and they have dealing with
customers face to face. The company direct dealing for prepare to customers and guests.
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They are dealing with media and the press conference. And customers and guests are
dealing with Hilton company and their products and services.
 There are new products and services provides by customers and guests. So they are very
satisfy. Customer want to new trends, stylish and designing products. New product and
services to development for take decision employee, manager, salesman, focus group etc.
there are new idea generates to new creation. The Hilton company produce to product
and services accordingly customers demands and needs.
 Room division involves financial responsibilities, employees goals, guest satisfaction.
Security, guest satisfaction goals. The Hilton company using social media networking
through ads for room division. They can price share on the internet. There are includes
part of housekeeping, reservations, guest services, and communications. The room
division is determined of all functions and departments, they are provides to service to
customers and guests required during hotel stay(Pike, S., 2015.). It is in very common
and general part of front office department. There are guest go for paying amount and
check in, check out or contact with them. The Hilton company is demanding, rewarding
and exciting experience for a great and good quality of person. Guest are want to good
facilities and good quality of services. And also they want to smooth and comfortable
stay needs accordingly better ways. The company in revenue and support centres. Room
division as most of popular role in the hotel.
CONCLUSION:
From the above study it has been summarised that marketing function like promotion has
increased the sales of products in hotel Hilton. It has analysed the key of roles and
responsibilities and marketing has researched to organization context. It has like products
developed analysed in the hotel Hilton.
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REFERENCES:
Pike, S., 2015. Destination marketing: essentials. Routledge.
Malhotra, N.K., 2015. Essentials of marketing research: A hands-on orientation. Essex: Pearson.
Campbell, R., Martin, C. and Fabos, B., 2018. Media essentials: A brief introduction.
Bedford/St. Martin's.
Hair Jr, J.F. and et.al., 2015. Essentials of business research methods. Routledge.
Pike, S.D., 2016. Destination Marketing Organizations–Research opportunities in an era of
uncertainty. In Book of Abstracts-6th International Conference on Tourism.
International Association for Tourism Policy (IATOUR).
Stern, P.N. and Porr, C.J., 2017. Essentials of accessible grounded theory. Routledge.
Brady, D.L., 2014. Essentials of international marketing. Routledge.
Babin, B.J. and Zikmund, W.G., 2015. Exploring marketing research. Cengage Learning.
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