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Hospitality Marketing Essentials Solved Assignment

   

Added on  2021-01-03

14 Pages2923 Words223 Views
Hospitality MarketingEssentials

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1LO 1 ................................................................................................................................................1Key duties and accountabilities of marketing function within hospitality organization .......1Duties and accountabilities of marketing relate to wider organizational context .................2LO 2 ................................................................................................................................................5Comparison ways in which apply marketing mix to marketing planning process to achievebusiness objectives.................................................................................................................5LO 3.................................................................................................................................................9Produce basic marketing plan for hospitality organization to meet marketing objectives ....9CONCLUSION ...............................................................................................................................9REFERENCES..............................................................................................................................10

INTRODUCTIONMarketing is the very important in hospitality industry, because of hospitality company'sobjective is to increase consumer loyalty and their experience towards their business. In order tothat, marketing managers utilize lot of time and resources to building brand awareness andmaking ongoing and interlinked campaigns (Baker and Magnini, 2016). Marketing is importantin hospitality business which can aid to get ahead and stand out in the competitive job market.This study is based on Hilton hotel and Travelodge hotel. It is the specialized in full of hotels andresorts services. Report will explain key roles and responsibilities of marketing function withinhospitality industry. It will examine roles and duties of marketing related to wider organizationalcontext. LO 1 Key duties and accountabilities of marketing function within hospitality organization Marketing function: Marketing is the management procedure for determining, anticipating and satisfyingconsumer requirements profitably. It can be determined or explained as the roles of organizationthat aid to recognize and source possibility successful goods for marketing and promoting ofservices within the marketplace (Bowie and et.al., 2016). There are different marketing functionswhich are played various roles and responsibilities within the Hilton hotel. Roles and responsibilities Ways of executed in Hilton Marketing research It is the main function of marketing in whichidentify factors create consumer select theparticular hospitality services which is requiredextensive research (Bunghez, 2016). In thiscontext, Hilton hotel needs to research themarket by taking review of consumer onwebsite and data of industry. This functionplay role in business to identify the consumerreviews. Promotion and advertisement It is also major function of marketing whichplay important role within organization. This1

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