Marketing Essentials Assignment Beauty giant
Added on 2020-12-18
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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY..................................................................................................................................1P1&2 Definitions, Concept, Role, Responsibilities and Interrelation with Other Departments.1Task 2...............................................................................................................................................4P.3&4 design marketing plan and 7 P's.......................................................................................4Conclusion.....................................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONMarketing is an essential function of organization. It does research of market andunderstand the needs and wants of customers that helps in improve product and services oforganization. It does advertisement and provide information to all departments about marketcondition for produce product according to customers’ needs and distribute product effectively.Beauty giant is a cosmetic company and it has 50 branches in United Kingdom. So it is a verypopular brand of selling cosmetics. This report will cover the role of marketing and itsresponsibilities, its interrelationships with other departments, marketing plan and marketing mix.MAIN BODYP1&2 Definitions, Concept, Role, Responsibilities and Interrelation with Other DepartmentsDEFINITIONSMarketing refers to the group of activities through which company promotes and sells itsproducts to the end users. Marketing is a business function and business concept through which company study andcreate the relationships with its customers through promoting, selling and satisfying the needs ofthe customers. CONCEPTSMarketing concept is the business principles which helps company to analysis and satisfyits customers' needs and wants in order to increase sale, maximize the profits and gaincompetitive advantages over its competitors. There are 5 marketing concepts which isimplemented by many organizations (Baker, 2016). These concepts are as follows - PRODUCTION CONCEPTProduction concept is the oldest concept of marketing. According to this concept,company would only produce those products and services which is profitable for them. Managerswere more focusing on the low cost, high production efficiency and huge distribution. Customershad to consume only those products and services which companies produce and provide. PRODUCT CONCEPTIn this concept, the focus was shifted towards quality of products. Customers startedfocusing and consuming high quality products and services which lead companies to producedgood quality products and services. Thus, managers were putting their efforts in improving goodquality products and services which can attract the customers. 1
SELLING CONCEPTIn this concept, due to mass production and high competition in the market, companiesstarted convincing their customers to buy their products through advertisements and personalselling strategies. Here managers of the companies started focus on the increment in salestransactions of their products and services in order to survive high competition. MARKETING CONCEPTIn this concept, managers and companies were started focus on the need of customers andtheir satisfaction level. Because, there were so many products available in the market andcustomers only bought those products which was available to them at reasonable price andfulfilled their needs. Thus, to increase the selling of the products, companies not only focus onthe promotional activities, but also focus on the customers' satisfaction. SOCIETAL MARKETING CONCEPTIt is an extension of the marketing concept, in which companies take care of thecustomers well being with customers' satisfaction. The focus on the managers of the companiesare on the fulfillment of the needs of customers without harming environment, natural resourcesand their health. Beauty Giant company also follow this concept (Cooper, 2015). ROLES AND RESPONSIBILITIESRole and responsibilities of marketing department of Beauty Giant company are asfollows - PREPARE MARKETING PLAN Marketing department of Beauty giant company plays an important role in preparingmarketing plan which includes the marketing goals of the company, strategies and plans of themarketing team, description of the target market, segmentation, targeting and positioningstrategies of the company. It helps company to focused on its high level plans and goals. SETTING MARKETING STRATEGY It is marketing department's role to prepare and implement marketing strategy for thecompany. They set their strategy in the way that can be allied with the organizational goals,objectives and strategies. Implementation of the strategies by marketing department has variousreasons such as to increase the sale of the products or to increase the market share or to launch anew product etc. (Baker and Hart, 2016). CONDUCT MARKET RESEARCH 2
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