Marketing Essentials: Concept, Trends, Procedures, Role of Marketing Manager, Interrelation with Other Departments, Importance of Effective Relationships, and Marketing Plan for Tesco

MARKETING ESSENTIALS

Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
1- Introducing concept of marketing, including current & future trends....................................3
2- An overview of varied marketing procedures.........................................................................4
3- Explaining accountabilities and roles of marketing manager in the TESCO..........................4
4- Analysing how marketing influence and interrelated with other functional departments of
the company-...............................................................................................................................4
5- Analysing value and significance of marketing role in supermarket......................................5
6- Summarizing importance of having effective relationships between varied functional
departments..................................................................................................................................5
PART 2............................................................................................................................................6
Section A.....................................................................................................................................6
7 Ps of marketing mix in a competitive market...........................................................................6
Section B......................................................................................................................................8
Marketing Plan.............................................................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing is one of those essential and beneficial elements that contribute to growth and
success of an company, whether it is small or large. The current assignment will be based on
TESCO, which falls under list of leading supermarket chains in the UK. The study will explain
marketing concept, future and current trends, several marketing processes and role &
responsibilities of a marketing manager in company. Furthermore, it will justify how this
element influences and interconnect with other functional units of firm and also define their
importance in organizational context. The report will summarize value of effective
interconnection between each department and clarify comparison between two companies on the
basis of 7ps marketing mix implication. Lastly, it will specify basis marketing plan to meet aim
and objectives of brand advertising.
PART 1
1- Introducing concept of marketing, including current & future trends
Marketing is defined as procedure of getting potential customers interest in an
organizational services and products, which enable a company to be productive and profitable to
long run. This process contribute in contiguous progress and success of a brand in specific
marketing, through which they may reach at global level and gain competitive edge. In term of
essential and beneficial department, marketing play vital role in excellent performance of
organizations such as TESCO, which seek to grow even better and more than its rivals that has
operated under same sector, in order to achieve strategic goals and key objectives.
In the world of business, there are several market trends in recent time accessible and
further new emerge that may provide a lot of benefits to chosen firm in term of increasing
productivity, profitability and performance level. In today's competitive environment, online
marketing is one of those current trends that affect supermarket in positive manner and support
in its rapid growth. Furthermore, animated marketing is the best example of future trend that help
marketer to gain the attention of potential buyers and retain them with existing forever. It may
look attractive and influence people to purchase that item or service. It drives the attention of
marketers towards more creative and be a creator who always develop innovative ideas for
purpose of marketing (Zheng, Moh and Moh, 2017).

2- An overview of varied marketing procedures
Marketing term encompass key processes that help TESCO to reach at expect outcomes
and obtain competitive edges in excellent manner. These procedures are;
Strategic market analysis-
It is one of those most common, but effective procedures, for which a marketer or
marketing manager is accountable. According to this process they gather useful and essential
data about current market trend that help to take better decision in the context of strategy
formation.
3- Explaining accountabilities and roles of marketing manager in the TESCO
Working with Senior Managers-
This is one of their important roles as they coordinate with senior level of management
and on the basis of that they structure their plan to tasks and policies and work is done without
any errors with the right area of direction.
Supervise and coordinate business activities-
Apart from that they have to maintain coordination and update the activities of business
in different areas such as purchase, sales, transportation, promotion and after sales services etc.
Potential Markets-
In order to form and develop the demand of goods and services it is important for the
manager to explore those markets that has the capacity to achieve growth. This way they can
serve by maintaining relationships in the markets they already deal in and create new ones for
them (Venkatesan and Lecinski, 2021).
4- Analysing how marketing influence and interrelated with other functional departments of the
company-
Marketing with Research and Development-
Tesco has to invest in these aspects as they have to maintain their integrity of business
and keep updating their portfolio so that they can increase their share in market. But in order for
them to be successful with this approach they will have to work with marketing team as they are
the who conducts surveys and provide them with the viable data.
Marketing with Finance-
Department of finance has to allocate funds and form budgets for every department so
that everything is done as per the discussion and target can be achieved but if they do not form it