Marketing Essentials: The Role of Marketing in a Small College

MARKETING ESSENTIALS
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Contents
INTRODUCTION............................................................................................................................. 2
TASK 1............................................................................................................................................ 3
LO1.................................................................................................................................................3
P1 EXPLAIN THE KEY ROLES AND RESPONSIBILITIES OF THE MARKETING FUNCTION IN THE
SMALL COLLEGE.........................................................................................................................3
P2 RELATION OF ROLES AND RESPONSIBILITIES OF THE MARKETING WITH THE WIDER
ORGANIZATIONAL CONTEXT, IN REFERENCE TO THE SMALL COLLEGE......................................5
DEVELOPMENT OF MARKETING CONCEPTS...........................................................................5
CURRENT AND FUTURE TRENDS OF MARKETING..................................................................5
INTERRELATIONS OF MARKETING FUNCTIONS WITH OTHER FUNCTIONAL UNITS OF THE
SMALL COLLEGE.....................................................................................................................6
CONCLUSION................................................................................................................................. 7
REFERENCES...................................................................................................................................8
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INTRODUCTION
There are several different departments present within an organization that serves the
company with their respective roles and responsibilities. Out of those different departments,
the department of Marketing is one of the most important ones. In this world of modern
business organizations, marketing is a highly crucial tool as it involves an assortment of
different aspects such as demands of consumers, development of profitable relations,
understanding of the existing market situation, etc. The following report depicts the diverse
aspects of marketing along with the roles and responsibilities of marketing function with
respect to the small college. From the scenario of small college it can be analyzed that the
current situation of the workstation is not well and requires good marketing actions to be taken
from the college’s marketing department, so as to rebuild market position of the small college
within the nation. The following report also deliberates about the interrelation of the marketing
department with the other functional units of the small college.
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