Marketing Essentials - Travelodge Assignment
Added on 2021-02-19
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MARKETING ESSENTIALS
Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONMarketing information system is the management system which helps the manager to take the marketing decision in the organisation. It is the system under which manager gathers the dataand evaluate that to find the problem and try to resolve it. There are 4 component of the MIS Internal record is the first one in which internal information about the company is gather by the company. Marketing intelligence is the second component in which manager gathers the externalinformation of the company from the external environment, newspaper, magazine, distributor and customer feedback are the some of the source (Novikova, 2015). Marketing research is the third component of the MIS in which manager researches in the market to find out the problem in the environment and try to resolve it. Decision support system is the 4 component which helpsthe manager to take the decision in better way as different software are used in for gathering and evaluating of data and plans are also made with the use of that software. Travelodge hotels is the private company which offers services in the hotels and hospitality industry in the UK. Travelodge is the one of the largest company in the industry in UK . These reports highlights the usage of component of MIS in the organisation. Further report also shows the effectivness of MIS in the organisation.MAIN BODYMarketing information system (MIS) is the one of the most commonly used tool in themarketing by the organisation as component of MIS provides company with the solution of eachand every marketing hurdle which are faced by the organisation. Component of MIS has alsobeen used by Travelodge in overcoming many marketing problem. There are 4 component ofMIS (Laudon, 2016). Internal record is the first component of MIS is being applied by themanager of the Travelodge as in the company manager gathers all the information regarding theinternal record of the company with the parties in charge of that, so that manager can have aproper knowledge of cost incurred by the company, sales of the company and cash flow of thecompany as on the basis of that manager at Travelodge takes the decision. Marketing intelligenceis the second component in which manager in the Travelodge uses the different source to gatherthe external information about company as it help the company to known the position of thecompany in the external environment, manager gets these information from the sales force of thecompany and distributor of the company as they are in touch with customer, manager can get theinformation from the publishers data from magazines and newspaper and also through the3
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