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Marketing Essentials - TUI Assignment

   

Added on  2021-02-20

7 Pages1917 Words33 Views
M4X01916-MARKETINGESSENTIALSStudent Name: Stefan Cheles Student Number: 1815342

Table of ContentsINTRODUCTION...........................................................................................................................1Identify how the company is using MIS and its component.......................................................1Evaluate the effectiveness of company's use of MIS..................................................................2Is MIS is effective or not.............................................................................................................3CONCLUSION................................................................................................................................4References........................................................................................................................................5

INTRODUCTIONMarketing Information System is the computer system that collect, analysis andinterpretation the marketing information through internal and external sources. Apart from this,MIS also collect information through online system and then analyses data that assistmanagement for taking better decisions. Moreover, its components are Internal accountingsystem that helps to ascertain the results of operations and to determine the financial position of abusiness as well. Next is marketing intelligence that helps to collect the data from externalsources, Market research that mainly solve the problem of marketing and last is Marketingdecision support system that assist manager to analyse the data and take better decision as well.The chosen firm for this report is TUI that provides accommodation and travellingservices to their customers and operate more than 180 countries at global level. The present studywill describe the how the quoted firm uses MIS and describe its components and evaluate theeffectiveness of MIS in the context of company.Identify how the company is using MIS and its componentMarketing information system Is manly used for information system that is used for adecision making and for coordination as well. In the same way, TUI is also uses cloud computingand enterprise computing that is used to promote the products and services to different group ofpeople. Apart from this TUI also uses personalized ads as well that will helps a firm to increasesits sales and profit. This marketing system helps to improved the computerized system and themain purpose of using this marketing information system the financial performance of thecompany also increases (Britchenko, Kolbushkin and Shevchenko, 2019). The main purpose ofusing MIS is to maintain the high degree of accuracy and also ensures that the data andinformation integrity as well. That is why, for company, delivering personalization is quitehelpful to attract wide range of customers and its ensighten platform also helpful and it providesTUI group the ability to act quickly to respond the customer and the market to allow themarketing team in order to make rapid adjustment.There are different components which are used by the firm for communication and bettermarketing such as:Internal Records: this is one of the most effective tool that is used for collecting theinformation through internal records such that by comprising sales data, customer base and1

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