Marketing Information System (MIS) in Hospitality and Tourism Industry

Added on - 21 Feb 2021

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MARKETING ESSENTIAL
Table of ContentsINTRODUCTION...........................................................................................................................3DISCUSSION..................................................................................................................................3Use of MIS and its components for gathering market information and communication.............3Evaluating the effectiveness of the company use of MIS for marketing, information gatheringand communication......................................................................................................................5Reasons........................................................................................................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONMarketing is idea which promotes interaction and relationship of company with its shoppers.It is an activity which helps the business in enhancing and creating value of its services. Thepresent report will outline importance of marketing information system (MIS) in hospitality andtourism industry. MIS is designed to support marketing activities of firm which helps in effectivedecision making. The study will identify use of components of MIS by TUI which is anAnglo-German travel and tourism company. It is one of the largest leisure, travel, travel company whichprovides wide range of services like, travel, hotels, cruise ships, etc.DISCUSSIONUse of MIS and its components for gathering market information and communicationMarketing information system is the process which allows companies to assess and analysesmarket information on continuous and regular basis. Gaining market information timely allowsthe organization in managing innovative changes in packaging, pricing, promotion and selectionof media TUI group incorporates use of MIS to gain valid information about traveler’spreferences over accommodation, tour packaging, pricing, etc. This system helps theorganization in offering packages for population tourist destinations across the globe.Figure1: Components of Marketing information system(Source:Marketing Information System,2019)
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