Marketing Essentials

MARKETING ESSENTIALS

Table of content
• Introduction
• Basic Marketing Plan
• Evidence Based Marketing Plan
• Strategic marketing plan
• Conclusion
• References

INTRODUCTION
• Marketing refers to all the activities that are performed by an
organization to sell the product or service to customers.
• Presentation will highlight basic marketing plan of ‘Mio’ Chocolate
Shake.
• It will also highlight evidence based marketing plan and strategic
marketing plan of new product.

Basic marketing plan
Executive Summary
• Mission
• Vision
• Objectives